What was the big issue for Ben Franklin in Philadelphia in 1739?
Water pollution and public rights
100
US Natl Assn Science Writers
Canadian Assn Science Writers
Society Environmental Journalists
International Federation Environmental Journalists
World Federation Science Journalists
What are some associations of journalists trying to improve science writing?
100
Risk = Hazard + ___?
What is outrage?
100
Simple linear communications theory
What is Source - Message - Receiver
100
The media doesnt tell you what to think, but rather, what to think about
What is Agenda setting theory
200
When Herman Melville's images of heroic whalers were traded for images of modern heroic whale protectors in motorized inflatable boats, the paradigm shift was called a.... ?
What is was a Greenpeace "mind bomb" ?
200
CNN science unit, Weather Channel science unit, environmental reporters at San Franciso, Sacramento, Boston, Los Angeles, Miami and most other newspapers...
Who are among science communicators laid off in past two years ?
200
Lack of context and competing messages can _______ the health S-M-R model..
undermine
200
Underlying concepts in the media about issues
a) framing b) elaboration likelihood c) situational theory
What is issue framing
200
The "War of the Worlds" broadcast in 1938 influenced this theory of communication
What is the Hypodermic effect
300
Smoke abatement
What they used to call air pollution control
300
What is a major factor in accuracy for science journalists?
Education in science
300
In crisis communication, what are mixed messages from multiple experts; Information released late; Paternalistic attitudes ...
What are common mistakes in crisis communication ?
300
Will people process information actively or passively?
a) framing b) elaboration likelihood c) situational theory
Elaboration Likelihood
300
Attention, Interest, Desire, Action
What is the AIDA
400
Ansel Adams, W. Eugene Smith
Photographers who captured environmental issues
400
Seek the truth and report it
What is the Society of Professional Journalists code of ethics?
400
When the media quote expert scientific opinion as much as non-expert skeptics, this is called ______
What is "false balance"
400
Explains why people seek information
a) framing b) elaboration likelihood c) situational theory
What is the Situational Theory ?
400
Voluntary vs. coerced, Natural vs. industrial, Familiar vs. exotic, Memorable or not, Dreaded or not, Chronic vs. catastrophic, etc...
What are outrage factors?
500
Where and what year did a newspaper say:
"We prefer to take our chance with cholera than be bullied into public health"
1853, London Times, in reaction to hard-nosed reform efforts
500
Cable TV news gives ____ minutes to science out of _____ hours of news programs.
One minute for every five hours.
500
When Supreme Court Justice William O. Douglas wanted to get the media interested in preserving historic areas, he organized a hiking group called ______...
What was the blister brigade
500
Be first, be right, be credible, express empathy
What are some of the best practices in risk / crisis communications?
500
People made purchasing decisions based on emotions and involvement; An auto purchase is high on both scales; buying a soap is low on both scales.
a) situational theory b) elaboration likelihood c) FCB model