SD Case Review

Headline

100

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=HEADLINE-0324a4e1-52a3-4e79-b35e-62c32baab6f6&version_id=1

Promotions prohibited. Lowest price ever is a superlative term.

200

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=HEADLINE-8910f4dc-03f2-4d1f-adf3-e2348cca79da&version_id=1

NCTAP. Case has been reviewed multiple times.

300

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=HEADLINE-d5e3c22e-539c-410e-8035-c2f8027f1d45&version_id=1

Capitalization. There is no reference to a price drop.

400

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=CA&criteria=assetTreeId&search_value=HEADLINE-b96ce68d-0cf5-47ce-b799-f071043aaa7a&version_id=1

There is no reference to a price drop.

500

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=HEADLINE-7c05e496-9f2b-4d47-b38f-1ec9ac790637&version_id=1

Store reference. The ad should take to a amazon store page or a third party url.

Custom Image

100

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=CUSTOM_IMAGE-HORIZONTAL-amzn1.assetlibrary.asset1.89ae424b0d441f642973ce4a116707c4&version_id=1

Add text and pillarbox

200

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=CUSTOM_IMAGE-HORIZONTAL-amzn1.assetlibrary.asset1.41bc8ecf996494c98ff5fe9261d08863&version_id=1

Add text

300

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=CUSTOM_IMAGE-VERTICAL-amzn1.assetlibrary.asset1.4b50aa96805fd5477fad30596cf616ca&version_id=1

There is no pillarbox since the leg is over the blank frame, making the image creative.

400

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=CUSTOM_IMAGE-VERTICAL-amzn1.assetlibrary.asset1.ebe7dd67e0309c88053c479669f8a091&version_id=1

GTG. The text can be considered native.

500

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=CUSTOM_IMAGE-SQUARE-amzn1.assetlibrary.asset1.27de261aa27a182e18e47b97abdd3de5&version_id=1

Since the products are stickers, the text is considered native.

Video

100

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=CA&criteria=assetTreeId&search_value=VIDEO-amzn1.assetlibrary.asset1.e888814e63c548f678b37ef06d1d9f5a&version_id=1

Incomplete video. It ends abruptly.

200

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=VIDEO-amzn1.assetlibrary.asset1.422d8090968ecafd8d3b94a157ec04eb&version_id=1

Pillarbox, CTA and contact info 

300

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=CA&criteria=assetTreeId&search_value=VIDEO-amzn1.assetlibrary.asset1.e11de476acf303acdb293662ce387af1&version_id=1

Crowded format since there is text over text.

400

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=UK&criteria=assetTreeId&search_value=VIDEO-amzn1.assetlibrary.asset1.07d2f2524261d80a9b813f350aa7a761&version_id=1

Contact info 

500

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=UK&criteria=assetTreeId&search_value=VIDEO-amzn1.assetlibrary.asset1.71d49bc1b1c3e30c9329068c40feec1e&version_id=1

Audio poor, Blank frame and language offensive.

Logo

100

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=BRAND_LOGO-amzn1.assetlibrary.asset1.d8792c63f66ca04b1d066ade3f7e5165&version_id=1

The logo is substantiated in the product packaging.

200

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=BRAND_LOGO-amzn1.assetlibrary.asset1.ea61ad54d1cf03f712d5a04838946593&version_id=1

Logo missing. The logo can't be substantiated.

300

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=IN&criteria=assetTreeId&search_value=BRAND_LOGO-amzn1.assetlibrary.asset1.e16c7dd9d2cb50992d1012a5e6a566e7&version_id=1

The logo has more elements than the permitted ones.

400

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=UK&criteria=assetTreeId&search_value=BRAND_LOGO-amzn1.assetlibrary.asset1.48084ef02da4a181942df9a31ddcedfd&version_id=1

Logo missing. The logo can't be substantiated.

500

https://mars-admin.aka.amazon.com/?ad_program=SD_AD&marketplace=US&criteria=assetTreeId&search_value=BRAND_LOGO-amzn1.assetlibrary.asset1.047b5432135eb4ac8ea117dd6139e5ae&version_id=1

Even though the background seems to be lifestyle, it isn't clear enough to reject it.