Redis Basics
Personas
Customers/Industries
Use cases
SDR Mastery
100

What does "Redis" stand for?

What is remote Remote Dictionary Server

100

What does ICP stand for?

What is Ideal Customer Profile

100

Name one Fortune 100 company that uses Redis.

What is Mastercard, Walmart, Home Depot, etc.

100

Redis is often deployed to temporarily store frequently accessed data, improving speed and reducing database load. What is this use case called?

What is caching

100

What do you need for a opportunity? 

What is pain and champion 

200

What type of database is Redis?

What is In-memory NoSQL key-value store

200

This role often owns long-term tech vision and needs scalable, reliable architecture.

Who is Architect

200

Which vertical uses Redis for real-time fraud detection?

Finserv  

200

What does RDI stand for?

What is Redis Data Integration

200

What is our most important metric?

what is M2

300

Redis was originally created by an open-source developer named ________ in 2009

Who is Salvatore Sanfilippo

300

This role is focused on improving app performance and reducing latency.

Who is Developer

300

Gaming companies use Redis for this real-time feature across players.

What is leaderboards or matchmaking?

300

This Redis deployment pattern allows applications to read from and write to multiple regions at the same time

What is active-active 

300

What is the first step you should take before reaching out to a new prospect?

what is Research the prospect and their company

400

What is Redis Enterprise's guaranteed uptime SLA?

What is 59s

400

This persona is focused on reducing infrastructure costs while enabling growth.

Who is Principle (will also accept CTO or VP of Engineering)

400

This top U.K. bank adopted Redis to support its digital transformation, including low-latency microservices across its global operations.

What is Barclays

400

This Redis use case enables GenAI applications to find the most relevant content by storing and comparing vector embeddings in real time.

What is vector similarity search

400

Name three data points you can use to personalize outreach

Role, recent company news, mutual connections, ect

500

What converts complex data, such as text or images, into numerical arrays that machine learning algorithms can work with?

What is Vector embeddings

500

This role is responsible for aligning AI initiatives to business outcomes and overseeing GenAI adoption.

Who is a Head of AI, Chief AI Officer, or VP of AI/ML

500

In this highly regulated industry, Redis is adopted for caching sensitive user data and enabling session stickiness in secure applications.

what is healthcare?

500

Redis supports this AI pattern by storing embeddings for fast vector similarity search.

What is Retrieval-Augmented Generation (RAG)

500

What’s one daily time management habit of top-performing SDRs?

what is Time-blocking

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