Why You
This persona cares about how data is managed and leveraged as a strategic asset. Responsible for data strategy.
Who is Chief Data Officer?
These are curated datasets packaged to create value for downstream consumers.
What is a Data Product?
The main "ingredient" in the AI qualification recipe..
What is a customer facing Data and AI application?
Finish this chorus by Metalica...Give em Fuel, Give em fire, Give me that .....
What is "which I desire!"?
This data architecture is 'eating the analytics world'.
What is the lakehouse/data lakehouse?
If Non-customer facing internal BI use case, qualify this way...
What is qualify out?
Technoloy that enables computers and machines to simulate human learning, decision making, etc.
What is AI (Artifical Intellignence)?
This persona manages the data infrastructure and cares about system uptime, cost, and scalability
Who is VP of Data Engineering?
"Failed" and "Slowed" queries make this difficult..
What is meeting high reliability or stability requirements?
"Top of Mind" AI topic for most business leaders?
What is Feeding my AI strategy?
Finish this sentence: "AI is only as good as the data it can ______"
What is "Access"?
Struggling with this is a reason to qualify in...
What is scalability, cost, concurrency, or reliability?
Deep learning models that can create complex original content—such as long-form text, high-quality images, realistic video or audio
What is "gen AI?"
This persona wants to improve customer experience and drive differentiation. They care about growth.
Who is head of product?
This Starburst Allstar just recently spoke at Re:Invest about AI Strategies
Adrian Estala
Name two of the high costs of scaling up infrastructure..
What are money, time, resources, or opportunity cost?
This customer needed a way to seemlesly join their Snowflake data with their data platform without data movement, and achieved sub 3 second query performance
Who is Rippling?
This customer's story was shared in Justin's keynote
Who is Citigroup?
Joining on-premise and cloud to scale workloads is called what and is a sign to..?
What is Hybrid and continue?
An "AI Agent" is a system or program that is capable of doing what?
What is autonomously performing tasks?
These teams are NOT a target persona for the Data Apps play
What are AI/ML teams?
The lack of this creates slow issue resolution & feature additions...
What is enterprise-grade support or partnership?
After migration, this company saw a 150X reduction in query failure rates, drastically improving reliability.
Who is Talkdesk?
Complete this thought: The future of AI is ____ - AI will gravitate towards where the data resides.
What is "Hybrid"?
This type of data, which includes images, videos, PDFs, audio files, and raw text should be qualified out
What is unstructured data?
RAG stand for....
Retrieval Augmented Generation
Industries with these personas are digital-first organizations where THIS is the core product driving revenue and growth
What is Data?
This Handcuffs Knowledge..
What is the inability to access disparate data sources?
Starburst helped this company scale out of their centralized data warehouse approach for their new customer facing marketplace application
Who is S&P Global?
The percentage of enterprises deploying AI Agents by 2027.
What is 50%?
This type of latency or response time that Starburst can't handle
What is "second" or "sub-second" latency?
This term is a numerical representations of words, entities, documents, images or videos.
What is Vector Search