Cold Calling
What are two goals of making a cold call?
What is booking two of the following:
Book a meeting, qualify, gather information, or move it forward.
Would you like me to send the scan over is an example of this type of CTA
What is frictionless
Accessibe is this type of competitor.
What is a widget/overlay?
This is the button you would press to go to your segment folder.
What is segments.
Provide two different types of openers for a cold call
What is any two of the following:
Permission-based, Asking Questions, or Pattern Interrupt
The best way to open an email (and a surefire way to increase replies)
What is personalization?
Billabong's Parent Company
What is Boardriders?
Level Access is this type of competitor
What is audit then fix/support and tools/traditional?
This is the folder that you would go to to find accounts that signal intent that are unowned.
What are unassigned accounts?
By example, please provide a value based pitch.
What is any pitch that covers these three things:
Providing something of value, creates a problem/or handles an objection, and softly leans in via a question.
Provide three goals of a cold email
What are three of any of the following:
Get a reply, stand out, problem resonance, add value, frictionless CTAs
The number of email opens for L.L. Bean
What is 10?
The main traditional company
What is Level Access?
Bonus 300 if you can name two more
This is where you would find the most visited links that people are navigating to on our website.
What is Top Pages?
The two types of objections
What is real/calculated or push off/emotional/instinctive?
This is always better to use in an email instead of sophisticated vocabulary
What is simple language?
The main point of contact for the most recent opportunity with Cracker Barrel
Who is Jennifer Smith?
Two cons of a widget/overlay?
What are they can’t make you accessible, there are no code or design changes, there is no manual or user testing, PWD already use assistive technology, ther eis an increased risked of lawsuit
This is where you would go to find accounts that are researching competitors.
What is Top Branded Keywords?
Once you have identified the type of objection, you should then ____ then ____.
What is Disarm, then respond.
The 4 kinds of personalization
What are Personal (individual), Pain, Role, and Company?
3 Retail companies that are clients of ours whose account name starts with "K"
What are Kane's Furniture, Kel-Lac Uniforms, Kendra Scott, Kenneth Cole, Kiko Cosmetics, Kimball Midwest, King's Hawaiian, Kinokuniya USA
The four components that make up AaaS or the Traditional approach to web accessibility
What are audits, tools, training/support, and maintenance/reporting?
The location that has the highest visitors for Newscorp
What is Council Bluffs Iowa?