Assessment
This is a great way to understand where your client is in their marketing maturity, and should be run 2x a year to track progress.
What is a DMT survey?
In addition to leveraging the support of MLs, this is a great way to help clients prioritize GA4 dual tagging - with the help of a partner.
What are GA4 implementation funds?
This experiment allows clients to understand the incremental effects of their ad-spend changes by addressing causality and incorporating location.
What is a Geo-X experiment?
Many clients have seen the best results for a privacy presentation when the AE does this to the content.
What is customizing content?
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What is speaking in the client's language?
This metric helps inform clients which of their current audiences are durable.
What is the Composite Audience Metric (CAM)?
This D5 solution helps clients track conversions that might have been lost from cookie or ITP policy changes.
What is Enhanced Conversions?
This ML model helps clients understand which variables have made the biggest impact to their business.
What is Regression Based Attribution?
This podcast series talks to LCS and GMP AEs about privacy wins, challenges, and learnings.
What is Privacy Playback?
This is a great way to get immediate feedback on a privacy question from Zach or Kristine, our ALCS privacy specialists.
What are Privacy Office Hours (go/privacy-oh)?
This is a workshop, lead by Sales Engineers, to help clients understand how to build up their 1P data strategy for a privacy safe future.
What is a durability workshop?
All GMP AEs should have revised D5 plans and tech roadmap for all of these clients (49 in SDS).
What is an Enterprise client?
This search tech project impacts the conversion value of a user based on their actions, allowing the bidder to optimize to the most valuable consumers.
What is VBB?
These Top 5 SDS clients have already gone through the Privacy Journey pilot and can share learnings!
Who is Spotify, Uber, LeafFilter, Salesforce, Adobe?
No additional clients will be part of this "special" prioritized pilot, as all clients will be able to move through the privacy narrative at their own pace, guided by the AE.
What is the Privacy Journey (PJ)?