The 5 Ps
__ refers to what is being offered to the consumer.
What is a product
Marketingg is the practice of promoting or ____ products.
What is selling?
You do NOT have to know how to play a sport to work in the ___ industry.
What is sports?
Cave paintings here were the earliest evidence of sports
What is Lascaux, France
The 2028 Olympics will be held in ___
What is Los Angeles
__ refers to what the consumer pays and should reflect perceived value.
What is price?
The bigger goal of marketing is to meet consumer ___ and create value.
What are needs?
Professional athletes are ___ to practice, train, and compete.
What is paid?
The first modern Olympic Games were held here
What is Athens?
Olympic bids must demonstrate potential revenue from sponsorships, broadcast rights, merchandise, and ____ sales.
What is a ticket?
__ refers to where the consumer gets the product or service.
A company that pays money toward n event in exchange for advertising is a ____.
What is a sponsor?
A person who works in fan engagement, ticket sales, or sports marketing is part of the larger sports ___.
What is industry?
The Panathenaic Stadium is located in this Greek city.
What is Athens?
Potential Olympic host cities indicate their desire to host the Games about __ years in advance
___ includes strategies used to commnicte the product message tot he target market.
What is promotion?
A key marketing lesson: a company does not have to ___ sports to benefit from sports.
What is sell?
What is recreational, amateur, and professional?
This touchy sport is the oldest sport on record
What is wrestling?
Today, sports and entertainment have become a global industry worth more than ___ trillion dollars.
What is 1?
___ focuses on maximizing positive publicity through customer service.
What is people?
Two directions of sports marketing; Marketing Within Sports and Marketing ____ sports.
What is through?
Three major ways sports make money:
What is spectators, broadcasters, and businesses?
The first Olympic Games with the ancient Greeks were held at this time, BCE
What is 726?
A ___ is the document submitted by an organizing committee explaining its plan to host a major event.
What is a bid?