Resources
Where you would go to charge a client a OTS
Backoffice
T/F - SMM plans include regular social posts
False
Measured by Impressions, Impression Share, Keyword Rankings, and Ad Frequency
Visibility
Who creates the calendar invite for the kickoff call?
MSM
co-CEO of Madwire and does NOT the Friday company tag ups
Joe
Where you would go to find the link to the "Custom General Release Request" form when needed for cancellation
Mission Control
Covers the cost of media buy as well as ongoing optimization and analysis. $1 = 1 of these
Ad Credit
Measured by clicks, CTR, and unique clicks
Clickability
What is the name of the task that the MSM submits after a Go Live website is live or after a Marketing-Only client provides us with their website logins?
Tracking Environment Build
Director of Team Lion
Cassidy
Where you would go to review the MC's notes on a new account
Zoho
T/F - A client can see a short list of content creators before deciding to buy a UGC
False
Measured by Customer Lifetime Value, customer repeat purchases, average order value, average sale amount, CPA, etc
Profitability
True or False: Every month, when a client bills for their content credits, the MSM must remember to create a Z Project right away for the content work they want done that month
False - This task is automatically generated by Zoho based on what you have outlined in the Content tab
Director of Partners Team
Drew/Andrew
Where you would go to find step by step instructions on how to make changes in the Shop App
Support Portal (Supportal)
Marketing 360's proprietary website platform
Websites 360
Measured by conversion rate, time on site, bounce rate, cart abandonments, pages per visit, unique site visitors, etc
Convertibility
What is the name of the Task you can put in to Zoho if we made an error on a page build, and the project needs to be redone.
Execution Excellence
COO of Madwire
Amanda
Where you would go to find examples of the differences between standard and advanced page builds
Creative.Madwire.Net or Chop Chop
The name of the app or product that enables Websites 360 sites to have an online store (for ecommerce)
Shop App
Can be improved with strong ad copy, better targeting for ads and focus keywords, as well as stronger creative like better images and compelling videos
Clickability
Name 2 things that should be covered in the Marketing Launch call (call after the research review)
(2 of any of these are correct)
1. 6 month content strategy or first CMPro sprint
2. Month 1 work
3. Check in on the onboarding process
4. Ads/SMM Strategy if applicable
Director of Onboarding (OCs)
Kelsey (Darnell)