Resources
Where you would go to charge a client a OTS
Backoffice
T/F - SMM plans include regular social posts
False
Measured by Impressions, Impression Share, Keyword Rankings, and Ad Frequency
Visibility
Doesn't hesitate to jump without knowing all the details. Believes in their ability to "figure it out"
Confidence
JB
Where you would go to find the link to the "Custom General Release Request" form when needed for cancellation
Mission Control
Covers the cost of media buy as well as ongoing optimization and analysis. $1 = 1 of these
Ad Credit
Measured by clicks, CTR, and unique clicks
Clickability
Doesn't wait for anyone else to teach them & doesn't rationalize bad behavior or failure. Doesn't expect the answer / training to come TO them, but instead seeks it out.
Extreme Ownership
Director of Team Lion
Cassidy
Where you would go to review the MC's notes on a new account
Zoho
T/F - A client can see a short list of content creators before deciding to buy a UGC
False
Measured by Customer Lifetime Value, customer repeat purchases, average order value, average sale amount, CPA, etc
Profitability
Personable & relatable in communication with the team or clients. Excitement & passion shine through in their communication, which is contagious to clients / teammates.
Communication
Director of the Marketing Execution Teams (CMS, PAS, AS)
Shania
Where you would go to find step by step instructions on how to make changes in the Shop App
Support Portal (Supportal)
Marketing 360's proprietary website platform
Websites 360
Measured by conversion rate, time on site, bounce rate, cart abandonments, pages per visit, unique site visitors, etc
Convertibility
Sees new things as an exciting opportunity vs. another challenge they have to overcome.
Grit & Growth Mindset
COO of Madwire
Amanda
Where you would go to find examples of the differences between standard and advanced page builds
Creative.Madwire.Net or Chop Chop
The name of the app or product that enables Websites 360 sites to have an online store (for ecommerce)
Shop App
Can be improved with strong ad copy, better targeting for ads and focus keywords, as well as stronger creative like better images and compelling videos
Clickability
Consistently strives to do what is right by the customer & Madwire, always.
Execution & Follow Through
Director of OC department
Kelsey