HTM-Hell
What is the correct tag for the primary heading on a page?
H1
Identify 2 important on page ranking factors.
Content, title, URL, headings, alt text
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
What is bounce rate?
Name 2 of the local directory listing sites that are included in the Be Seen package
Google My Business, Yelp, Foursquare, Yellow Pages
Describe the set up of a Geofencing campaign
1-2 miles radius around up to 10 locations provided by the dealer. Responsive display ads are shown to users in the targeted locations as they browse sites and use apps in the GDN.
A word or phrase that tells viewers the nature or content of an image.
What is alt text?
Name a tool that can be used to research keywords for a website.
Google Keyword planner, Google Trends, SEMRush, Ahrefs
The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
What is a unique visitor?
Name the parts of the search results page that we can influence
Paid ads, organic listings, maps
"Skid steer for sale" is an example of this
What is a phrase match keyword
The term for a website that is easily viewed on a mobile device.
What is responsive
How would you respond when a dealer asks why they don't "see themselves" when doing a search?
Search results are individualized based on the searcher's location, previous searches, and the search engines determination of the intent of their search.
This is the time duration for a session in Google Analytics
What is 30 minutes
Name the product that shows ads to users on Facebook or Instagram who have previously visited the dealer's website.
Extra points: Name the individual who manages this
What is social retargeting?
Who is Jon Rios?
Name 3 KPIs that are important to monitor for each account.
What are CPC, CTR, conversions, cost/conversion, spend
Explain the use of the XML sitemap
This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.
What is a long-tail keyword?
Long-tail keywords are more specific keyword phrases that searchers will most likely use in a search.
This comparison provides the most value regarding website performance.
What is year over year
It is important for this information to be consistent everywhere it is used across the internet.
What is NAP (Name, address, phone number)?
Describe the benefit of using responsive display ads over static image ads.
Format adjusts automatically for whatever platform the user is on. Search engines display varying combinations of headlines, descriptions, and images, and use machine learning to determine the combinations that provide the best results.
Name a tool that can be used to measure the SEO health of a website.
Sitebulb, Ahrefs, Screaming Frog
Name the types of website goal conversions most commonly measured.
Destination URL, event completions
Name 3 elements that are included in Local Business schema markup.
Organization name, address, price range, image, opening hours
This is the recommended number of keywords that should be included for each ad group.
No more than 20