Adwords
Mobile Presentation
Neo@Ogilvy
100
When was Google Adwords released?
What is 2000.
100
What is the full name of any of the three presenters?
What is Ike Yom. or What is Christina Bakun. or What is Aleksandra Prokopenko.
100
What year was Neo@Ogilvy launched?
What is 2006.
200
What is the AdRank formula?
What is Max CPC X Quality Score.
200
What device platform increased the most by click share from 2011 to 2012?
What is Tablet.
200
Who won the Neo@Ogilvy Donut Eating Contest?
Who is Ravi Patel.
300
What 3 main factors affect quality score?
What is CTR, Landing Page quality, and Ad relevancy.
300
What was the IBM product in the case study?
What is Smartcloud.
300
How many offices are there in the US?
What is 2.
400
What does eCPC stand for?
What is enhanced cost per click.
400
Name any one of the two mobile technologies that companies invested in 2012.
What is mobile websites. or What is Mobile Applications.
400
Where is the Germany Office located?
What is Dusseldorf.
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