Terms & Keywords
Name an online advertising platform that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers.
Google AdWords
Bing Ads
What does SEO stand for?
Search Engine Optimization
Split testing is also known as...
*A way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks.*
A/B Testing
You check out a pair of shoes on Nike's website. Next day, you see the same pair of shoes as a clickable ad on the right side as you are browsing general web. This digital marketing technique is called:
A. Display B. Remarketing or Retargeting
B. Remarketing or Retargeting
The Free web analytics service offered by Google that tracks and reports website traffic is called...
Google Analytics
The % amount at which Stingray New Business accounts for Search is paid in FY25
What is 10%
True or False:
"Organic traffic" means sending visitors to your website using search engine marketing.
False. Paid traffic is sending visitors to your website using SEM.
Organic traffic is generated by SEO techniques.
The page that you are sent to after you run a query in a search engine. It typically has 10 results on it, but this may vary depending on the query and search engine.
Search Engine Results Page
What is CTA short for?
*A word or phrase used to incite the subscriber to do something. This type of copy usually appears on order buttons, for example. It can also appear as linked text in an email. e.g. Order Now! Call Now!
Call to Action
There are four types of keyword match types that advertisers can bid on Google Adwords. Name at least two.
Exact match
Phrase match
Broad match
Modified broad match
Name a tool used to build keyword lists and search campaign estimates
What is the Google forecasting tool
What is CTR short for?
*A percentage that shows how many subscribers clicked on a link in your emails.*
Click through rate
What are the amount of times that an advertisement has been shown called? (through Google AdWords or other forms of PPC advertising)
Impressions
Name 2 things to consider before building a search campaign (more than 2 acceptable answers)
Location/ Geo
Clients objective
Website
Keyword Reasearch
Text/Copy
Multiple choice:
In a SEM auction your quality score is based on what element of the ad?
a. Bid
b. keyword
c. relevance
d. images
relevance