What are Product/Service Management, Marketing Information Management, Pricing, Channel Management, Promotion, and Selling
100
The "Four P's" of marketing; product, place, price, and promotion.
What is the marketing mix?
100
The usefulness or capable of satisfying wants and needs.
What is utility?
100
A potential customer who has an unfulfilled desire, financially able, and willing to satisfy that desire.
What is a market?
200
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large defines?
What is marketing
200
This function creates jobs.
What is selling?
200
Something a business wants to attain.
What is an objective?
200
What are the four different utilities?
What are Form/task, time, place, and possession.
200
The particular group of customers a business seeks to attract.
What is a target market?
300
Lower prices plus new and improved products.
How does marketing benefit our society?
300
The function that links producers to consumers.
What is channel management?
300
In order to meet their goals, marketers must have a plan of action.
What are strategies?
300
Marketing indirectly affects this utility while all other utilities are directly affected by marketing.
What is form/task utility?
300
When a business directs its marketing activities to the whole market they are using a ________ marketing technique.
What is mass?
400
It creates trade between nations.
What does marketing do for our global economy?
400
The function that communicates by informing, persuading, and reminding the consumer.
What is promotion?
400
Small steps to make your goal happen, in other words, a specific action.
What are tactics?
400
McDonald's offering all drinks for a dollar and accepting a debit card to pay for it is an example of which utility.
What is possession utility?
400
The division of a total market into smaller, more specific groups.
What is market segmentation?
500
Customer orientation, company commitment, and company goals.
What are the three elements of the marketing concept?
500
McDonald's having buy one chicken biscuit for $3 get the second one for free.
What is pricing?
500
The Four P's (marketing mix) are like pieces of a puzzle, they are ______________.
What is interrelated?
500
Ordering a pair of jeans online that you could not find in the store.
What is place utility?
500
What are ways to segment a market?
What are demographic, geographic, psychographic, and behaviorial?