Segmentation
McDonald’s offers McSpicy Chicken in Asia but McRib in the US. Which segmentation?
What is geographic segmentation?
Dove focuses on women of all ages who value natural beauty and self-confidence. What mix is this?
What is Demographic, psychographic?
Which of these is NOT a demographic factor?
a) Age b) Gender c) Lifestyle d) Income
c) Lifestyle
Apple fans who buy every new iPhone show what kind of segmentation?
What is Behavioral Segmentation (Brand loyalty)?
Spotify creates personalized playlists based on listening habits and moods. What segmentation mix is this?
What is Behavioral & psychographic?
What is the biggest challenge of psychographic segmentation compared to demographic?
*Bonus 150
what is Subjective?
A yoga brand targeting people who value mindfulness is using what kind of segmentation?
What is psychographic segmentation?
Starbucks markets warm seasonal drinks in cold countries and cold refreshers in warm ones, promoting cozy café experiences for busy people.
What is Geographic, behavioral, and psychographic?
A company launches a new product targeting young professionals living in big cities who value fitness and productivity and track their workouts daily using apps.
What is demographic, geographic, psychographic, and behavioral segmentation?