Customer Segments Basics
We must understand specific customer (blank) to figure out their market segment.
needs
Smartphones
Brands like Apple and Samsung target a mass market by producing phones that cater to a broad range of consumers' needs and preferences.
Is a car part manufacture considered a niche?
Yes, they depend heavily on their close relationships with major automobile manufactures.
A driver that is connected to uber eats delivers food for someone who ordered on the app.
Multi Sided
A business model may define up to several (blank) customer segments.
A.Small
B.Large
C.both
C.both
Uber
Uber operates a multi sided platform connecting riders with drivers, catering to both passengers seeking transportation and drivers looking for income opportunities.
Why would one buy a niche product? Which of these is not correct.
Unique
Specific
Specialized
Reliant
Rare
Luxury
Reliant
The mother is going to buy water for her family this week.
Mass Market
Why are people segmented into the same categories?
Electric Skateboards
Niche, Companies like Boosted cater to a niche market of electric skateboard enthusiasts seeking high-performance boards.
Since apple is a mass marketed company can they produce niche products in the world we live in today? Give examples of why not or what they have done if so.
Air Pod Pros
These wireless earbuds, often hailed as a favorite among tech enthusiasts, offer noise cancellation and seamless integration with Apple devices.
Jake from State Farm quit his job and now works at seadoo, he just got a call from his supplier that he is getting their new water jets in.
Niche
What must you gain from your customer segments for your company to survive for a long time.
Profits/Revenue
Johnson and Johnson
Diversified, baby products, skin care, vaccine
What might a niche product do that a mass product like soap or an entry level car cannot?
Appreciate
Larry just walked into Audi after he made a smooth $300,000 this year. He doesn't know if he wants the top of the line or an entry level at around $20,000.
What strategy is Audi using
segmented
Which statement does not separate segments?
They require similar types of relationships
They require and justify a distinct offer
They are willing to pay for different aspects of the offer
They have substantially different profitabilities.
They require similar types of relationships
Travel Accommodations
segmented
Hotels can segment their offerings into luxury resorts, budget motels, and business-oriented accommodations (e.g., Marriott vs. Motel 6).
What did Lamborghini produce before cars?
Tractors
Rachel is going to target today since she can't get a swimsuit and her groceries at the mall.
Diversified