Know Your Customer
This customer commutes 45 miles a day and wants to cut fuel costs.
Who is the fuel-conscious commuter?
A compact SUV perfect for fuel economy and everyday driving.
What is the 2025 Chevy Trax?
Typical lease term in months.
What is 36?
This Chevy safety feature alerts you if you’re about to hit something in front of you.
What is Forward Collision Alert?
“I don’t need a new car, mine still works fine.”
What is “Let’s look at what upgrading now could save you long-term”?
They’re expecting their third child and need a third row.
Who is the growing family?
A three-row family-friendly SUV with advanced safety features.
What is the 2025 Chevy Traverse?
When leasing, this is the mileage cap per year on most contracts.
What is 10,000 to 15,000 miles?
This package adds power liftgate, evotex interior, and power drivers seat on a new 2025 Equinox
What is Convenience Package II?
“I’m worried my payment will go up.”
What is “Let’s find a model that keeps you at or below budget”?
This shopper is brand loyal but curious what else is out there.
Who is the lease or frequent buyer/shopper?
This electric mid-size SUV offers style, range, and no more gas stops.
What is the 2025 Blazer EV?
This happens when a customer wants to return their lease 6 months early.
What is early lease termination?
This benefit lets you earn points on service and parts purchases.
What is MyChevy Rewards?
“I’m not sure I can get out of my lease yet.”
What is “Let’s review your lease end date and look at pull-ahead options”?
They just got their vehicle totaled but not settled
Who is the early stages buyer?
The ideal workhorse for a first-time truck buyer.
What is the 2025 Chevy Colorado?
You say this to offer value when customer wants to buy out a lease.
What is “Let’s compare it to upgrading to a new model with warranty coverage”?
This package adds Black Emblems and Bowties, Black Grille, High Gloss Black Mirror Caps, Black Roof Rails, and 19" Black Aluminum Wheels
“I need something that gets better gas mileage.”
What is “Let’s check out our hybrid or EV lineup”?
This customer is in real estate and drives clients regularly.
Who is the professional presentation shopper?
This vehicle fits a luxury feel into an everyday compact SUV commuter with sport appeal.
What is the 2025 Chevy Equinox RS?
This is one financial tool to help roll in negative equity.
What is a lease pull-ahead or incentive program?
Available on 2025 Equinox, this package includes HD Surround Vision, Rear Pedestrian Alert, Traffic Sign Recognition, Front Fog Lamps, rear Camera Mirror w/washer?
What is Safety and Technology Package?
“I want to shop around more before I decide.”
What is “That’s fair—let me show you what makes Chevy stand out”?