Resources
The course you should take if you want to learn how to sell Kevel's Self-Serve product
What is the Self Serve training in Workramp?
This session with a customer or prospect can be led by the salesperson or the Self-Serve product manager and aims to show an example self-serve tool
What is a demo?
The self-serve tool currently supports these ad placement types, created using a product catalog or database of items
What are sponsored listings / sponsored product ads?
Tech platforms often turn to self-service ad tools in order to capture this type of money from small and medium sized businesses.
What is long-tail ad revenue?
Your go-to resource for assessing whether a prospect could be interested in buying Kevel Self-Serve
What is the Self-Serve beta prospect fit document?
The Self-Serve product is currently in this state of release
What is a secret closed beta?
Self-serve customers can customize their self-serve tool by adding this to the upper-left hand corner of the UI.
What is their logo?
Doing this enables the Kevel retailer customer to allow their advertiser to select from a list of items to promote when creating a campaign in self-serve
What is syncing their full product catalog with Kevel?
This sales tool is great to use on a call or to send via email when a prospect is interested in Self-Serve
What is the "Self-Serve Beta Invite" pitch deck?
What to do if you're a salesperson who has determined that the customer could be a fit for self-serve
What is pitching the self-serve beta?
The self-serve tool currently uses this feature in Kevel Core to manage advertiser account balances
What is an advertiser lifetime cap?
We have designs for create campaign flow to set up these ads, but don't have them in the demo yet
What are banner ads?
Send this to a prospect to figure out if they're qualified for the Self-Serve beta.
What is the Self-Serve qualifying questionnaire?
It's the first step in figuring out whether to pitch self-serve to a prospect or current customer.
What is determining if the customer or prospect is a fit?
The alternative to logging in with a username and password that Kevel stores, this item is on the self-serve team roadmap.
What is SSO for advertisers?
Use this feature to analyze your data in the spreadsheeting tool of your choice.
What is CSV export?
It's what the Self-Serve team uses to understand the prospect's requirements for their self-serve tool.
What is the Kevel advertiser self-serve UI customization spreadsheet?
What to do if you think a prospect or customer is a fit for self-serve and they have said they're interested
What is sharing the qualification questionnaire?
Use these dates to ensure there's data in the self-serve demo on the dashboard and reports pages
What is a week in early October 2022?
In a retail use case such as the one highlighted in the self-serve demo, the dashboard focuses on these types of metrics.
What are bottom of funnel metrics?