Selling process
Name one simple way a business can make their product stand out using only appearance.
packaging or labelling
Give one example of something a business might do to be more environmentally friendly.
Use recyclable packaging, reduce waste, change production processes, use sustainable materials, etc.
What is the name for the group of customers a business focuses its promotions on?
Target market
What is the goal of promotion?
Get new customers
Keep current customers loyal
Encourage customers to buy more or try new things
Businesses like Mercedes-Benz and Apple use this quality-related factor to stand out from competitors.
high quality?
How might a local business support the community while also promoting its brand at the same time?
By sponsoring local sports teams, schools, or community events
A business opens more surf shops along the coast than inland. What segmentation method are they using?
Geographical location
What is personal selling, and when is it used instead of mass advertising?
Personal selling means a salesperson talks directly to a customer.
Mass advertising is for large groups and doesn’t involve one-on-one contact.
What is the term for the help a customer gets before and after they buy a product?
customer service
Why might a business choose to stop using junk mail flyers and switch to digital marketing instead? (relating to ethics/environment)
to reduce paper waste
If a product is advertised as “just for men” or “just for women,” what characteristic is being used to segment the market?
Gender
How does relationship marketing help keep customers?
Relationship marketing means making customers feel valued so they keep coming back.
This term describes the strategy of making similar products appear different to make them more desirable to consumers.
product differentiation
What is the term for when consumers choose to buy products that are made ethically and don’t harm people, animals, or the planet?
Ethical consumerism
Why might a luxury car brand target people with high incomes instead of everyone?
Because people with higher incomes are more likely to afford and buy luxury cars
What is the main difference between advertising and publicity?
Advertising is paid, controlled, and planned by the business, while publicity is free, uncontrolled media exposure often in the form of news stories.
If a car company sells a basic model and a luxury model of the same car, what factor are they using to appeal to different customers?
value for money
What is the term for promoting products based on their environmental benefits?
green marketing
A tutoring service advertises mostly to university students. What characteristic are they using to segment the market?
Educational background
How can a business use different promotion methods to sell a new product?
They can advertise to reach many people, use salespeople to explain the product, and get popular people to recommend it.