KPI's
The amount of customers signed up for marketing.
What is Email Capture?
Who are Comfort Chasers
The easiest way to save the sale.
What is offering to ship it to them?
Pillar 1
What is Engage with Intent?
South Korea and Italy
What is where our wool shoes are manufactured.
The percentage of customers that buy something vs. the amount of people that come in the store
What is Conversion?
Customers concerned about ethics and our mission statement.
Who are Global Guardians?
When they don't want to wait for shipping.
What is offering to check another store?
Pillar 2
What is Engaging with Each Customer Type?
China
What is where our tree shoes are manufactured.
The Average dollar amount per transaction.
What is AOV?
Customers looking for new and luxury items.
Who are Impact Innovators?
When they do not want to wait for a new style/color to come out.
What is offering them a gift card?
Pillar 3
What is Selling Beyond the Sole?
New Zealand, Australia, and Italy.
What is where does out Marino wool comes from?
The average unit per transaction.
Customers that are trendy and stylish.
Who are Culture Creatives?
$40 per email capture.
What is how much money does one email capture mean in return sales?
Pillar 4
What is Pivoting When Product is Out?
How our Castor Bean insoles combat carbon emissions.
What is pulls carbon out of the atmosphere during manufacturing.
The KPI that measures brand, service, and product quality.
What is NPS Score?
Our ideal customer to help drive our brand.
Who is Charlie?
Our last ditch effort to save a future sale.
What is taking down their information to contact them when the item they want comes in?
Pillar 5
What is Staying Connected After the Sale?
This is how the Mizzles are water resistant
What is treatment to the wool and a layer of gorex on the inside.