Start with
the work of collecting information about buying habits
What is market research?
the activity of informing people about a product
What is advertising?
something that a company makes or sells
What is product?
the particular name given to a product by a company
What is brand?
advertising where the consumer buys the product
What is point of sale advertising?
the activity of presenting, selling, and promoting a product
What is marketing?
the symbol or design used to represent the company
What is the logo?
the brand of the shop or supermarket that sells it
What is house brand?
the phenomenon of individuals buying the same brand
What is brand loyalty?
the amount a company sells compared to other companies
What is market share?
the best-selling brand of a particular product
What is market leader?