Vocab
Private Seats, sold to corporation for businesses
Corporate Sales
Season long ticket passes, Full membership packages
Season Ticket Sales
Rewarding fans as they walk into a arena.
involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
Hospitality
keeping detailed ticket sales records
Ticket Management
assigning workers where they are needed.
Volunteer Coordination
goods or services who will be present at an event.
Vendor Coordination
communicating with and entertain fans during the course of a play.
In-Game promotions
providing an on the job experience
Ticket sold to a social group or organization
Group Sales
conception and promotion of gatherings or activities that satisfy individual and organizational objectives
Event Marketing
Popular tournaments or championships that take place at a certain amount of time.
Hallmark Sport Events
Gathering, recording and analyzing of data about a specific issue to reach target markets.
Market research & development
securing corporate funding for an event promotions costs or consulting with corporations to find events that reach the company's target audience.
Sponsorship management
The process of planning and executing the conception, pricing and promotion and distributions of sport ideas, goods and services.
Sport Marketing
Business
Develops plans to enter new markets
Market Research & Development
Which of the following would be considered an event in event marketing:
a. A family vacation
b. A college graduation ceremony
c. A kindergarten class party
d. A restaurant opening
Restaurant Opening
Which of the following is the most crucial step in starting a sport or event marketing career:
a. Networking c. Personality
b. Internship d. Education
Internship
Which of the following sport-marketing activities involves creating promotional copy for
printed publications:
a. Advertising c. Social media
b. Merchandising d. Sales
Advertising
Name the four different types of sales positions in a sport organization.
advertising sales,
corporate sales, group sales, and season ticket sales
List four traits of successful sport/event marketers.
competitiveness, positive attitude, ability to solve
problems, accuracy with details, leadership, creativity, ability to negotiate, flexibility, ability to
manage time effectively, ability to work under pressure, ability to multitask
Name two job duties of an event marketer working in public relations.
such duties as writing news releases, scheduling public
appearances, or organizing press conferences.
Managing the pro shop at a golf course
Merchandising
Planning an athlete’s special appearance at a local
retail store
Community Relations