Promotion
Inform, Persuade, and Remind
Roles of promotion
A paid form of communication delivered to consumers by a product maker or seller.
Advertising
Preapproach
Approach
Demonstration
Answering Questions
Closing the Sale
Follow -up
Interactions among people in which they create, share and exchange information and ideas in virtual communities and networks.
Social Media Marketing
Advertising, Personal Selling, Sales Promotion, Public Relations
Promotion Mix
A person's public expression of approval or support for a product or service
Endorsement
Interactive Interpersonal Communications (Face-to-Face), Designed to build relationships and generate sales, Influence a consumer's purchases and increase satisfaction, Drawback: most expensive of promotions
Personal Selling
Participation and the Behavior
Goal of Social Media
Reach Target Market, Increase Sales, Increase Awareness, Be competitive, Build Relations, Create/Develop Image
Goals of Promotion
Increase sales/profits, Introduce to a larger audience, Match event with target market, To create goodwill, Enhance image, Enter new market
Reasons for sponsorships
Expensive/Complex Products, Long Decision Making Process, Unique Products
When Personal Selling is Appropriate
Entertain, Inspire, Converse, Educate, and Convince
Types of Content Marketing
The process of making customers aware of a product, service, or event
Promotion
A marketing tool to pay for some or all the costs involved in a project in return of recognition.
Sponsorship
The customer makes the decision to buy, Actions to help the customer reach this decision include: Offering a discount and Incentive Gift
This is also a time to suggest additional items to increase the sale.
Closing the Sale
Customer Service, Education, and Recruitment
What you can use your content for
Decide/focus on target market, Decide on the message, Determine what you want consumers to do, Maintaining customer satisfaction, loyalty, and repeat business
Purpose of Promotion
Truthful opinions and beliefs, Endorser must have real experience, Must not contain any deceptive or misleading statement, Must not be taken out of context or reworded, As long as endorser is featured in ad they must use the product, If product is altered endorser must be informed
Legal Restrictions for Endorsements
Learn everything possible about the products/services offered, the target market and the competition.
PreApproach
Keep it Short, Always Measure Outcomes, and Be Visual
Neglect Prepping for the Post, Don't Focus on Yourself, and Over Pitch
Do's and Don'ts of Social Media Marketing