Vocabulary
What is the definition of "amateur athlete"?
Amateur Athletes- a person who does not get paid to play a sport.
Why is it important to maintain professional behavior while working in the SEM industry?
You are working with some of the biggest teams, entertainers, etc., and your reputation is what represents you and your business.
Business Professionalism is essential because it creates a respectful, high achieving, and welcoming environment for all professionals to succeed in.
When there is proper business professionalism, it is known to improve communication in the workplace.
What are the 4 P's of Marketing?
Price
Product
Place (Distribution)
Promotion
What are the 3 components of the Event Triangle?
Events
Fans
Sponsors
After football, what is the most popular sport in the U.S.?
Basketball
What is the definition of "target market"?
A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle.
What might happen if you act in an unethical manner while at work? List the most and least severe consequences
THIS GOES FOR ANY INDUSTRY, NOT JUST SEM!
Least severe: written up
Most severe: jail time
What are the 4 segments of identifying your target market?
Demographic
Geographic
Psychographic
Behavioral
Describe the exchange with FANS in the event triangle.
Fans pay money to the event to gain access, then the sponsors, in return, also gain profit because fans will purchase sponsor products or services.
The first paid Pay-per-view event was in ______; it was a boxing event for Thrilla in Manila.
1975
What is the definition of "sponsor" as it relates to Sports & Entertainment marketing?
A sponsor is an individual or organization that pays some or all of the costs involved in staging a sporting or artistic event in return for advertising.
What is the goal of Sports & Entertainment marketing?
The goal of sports marketing is to use the right marketing mix to meet customer needs while generating a profit.
NAME THAT SEGMENT!
This is the one segment that relies on research into the decisions of a company's current customers. New products may be introduced based on research into the proven appeal of past products.
Behavioral
Describe the exchange with SPONSORS in the event triangle.
Sponsors provide money to the event to gain access to the fans. They also offer products and services to the fans to receive profit before and after the event.
The first paid admission sporting event was a baseball game in Long Island, New York in 1858, where spectators were charged _________ for admission.
50 cents
What is the definition of:
a. Sports Marketing? (200 points)
b. Entertainment Marketing? (200 points)
a. Sports Marketing focuses on promotion and advertisement of sports events, teams, sporting products, brands, services, events, and players.
b. Entertainment Marketing is the process of promoting, developing and distributing products, or goods and services that satisfy customers needs and wants through entertainment or amusement.
Name 3 trends in the SEM industry as of 2026.
Women, Esports, Social & environmental impact, Influencers/Tiktok/Social media, Streaming services, Podcasting
NAME THAT SEGMENT!
This segment goes beyond the basics of demographics to consider lifestyle, attitudes, interests, and values.
Psychographic
Describe the exchange with EVENTS in the event triangle.
The event receives money from the fans to provide the entertainment and receives money from the sponsors to access the fans.
In what year was the first NFL game televised?
1939
What is the definition of "professionalism"?
Professionalism is the behavior, looks, and skill expected of a professional that will result in positive relationships.
Name 5 popular sports leagues in the U.S. (hint: one of the options is outside of the U.S. but it is still popular!)
Major League Baseball (MLB)
Minor League Baseball (MiLB)
National Basketball Association (NBA)
Women’s National Basketball Association (WNBA)
National Football League (NFL)
National Hockey League (NHL)
Canadian Football League (CFL)
Major League Soccer (MLS)
National Women’s Soccer League (NWSL)
National Collegiate Athletic Association (NCAA)
List 3 of the 7 Functions of Marketing.
Channel Management
Pricing
Marketing-Information Management
Market Planning
Product/Service Management
Promotion
Selling
List 4 of the components that make up a successful event.
Ticketing, Venue, Concessions, Merchandising, Seating, Staffing & Training, Marketing, Fan Experience, Hospitality, SWOT Analysis, Profit
In what year did televisions switch from black & white to color programs?
1951