Product Mix & Branding
Physical product features that you can see, touch, and feel (like shoelaces or fabric) are known as these.
Answer: What are Tangible Features?
High-prospect student or professional athletes who possess exceptional athletic ability and leadership skills are called this.
Answer: What are Blue-Chip Athletes?
Name the 4 main stages of the Product Life Cycle in order.
Answer: What are Introduction, Growth, Maturity, and Decline?
The strategy of differentiating a product from competitors based on price, quality, features, or brand reputation is called this.
Answer: What is Product Positioning?
In 1984, Nike held a distant #3 market share position in basketball behind these two dominant rival brands.
Answer: What are Converse and Adidas
Warranties, 24-hour helplines, and instructional videos are examples of this product mix element added beyond the initial purchase.
Answer: What are Product Extensions?
In the sports product spectrum, the core athletic competition itself represents this product level.
Answer: What is the Basic Product?
Setting a very high initial price to recover research and development costs before competitors enter is called this.
Answer: What is Price Skimming?
Riddell positions its football helmets primarily around these two key features.
Answer: What are Quality and Safety (protective standards)?
How much total budget did Nike have for basketball rookie endorsements in 1984 that Sonny Vaccaro decided to put 100% behind Michael Jordan?
Answer: What is $500,000
This provides legal protection for secured company words, names, and symbols.
Answer: What is a Trademark?
Star athletes and elite head coaches act as this tier of the sports product spectrum.
Answer: What is a Product Enhancement?
Setting a low initial price to capture large market share quickly and discourage competitors is known as this.
Answer: What is Penetration Pricing?
Name 3 of the 6 Decline Recovery Strategies a company can use when a product's revenue drops.
Answer: What are Drop, Sell/License, Discount, Regionalize, Modernize/Alter, and Recommit?
Nike designer Peter Moore built custom red-and-black colors into the prototype shoe, which violated this organization's uniform rules.
Answer: What is the NBA?
Name all 5 stages of Brand Recognition in order from lowest loyalty to highest loyalty.
Answer: What are Nonrecognition, Rejection, Recognition, Preference, and Insistence?
Standard admission tickets represent Tier 1 (Mass Appeal), while luxury suite boxes represent this product tier.
Answer: What is Tier 2 (Premium Experience)?
During this stage of the Product Life Cycle, sales peak and level off, leading to intense price competition and heavy promotions.
Answer: What is the Maturity Stage?
An aging sports stadium installs high-definition scoreboards, spacious luxury suites, and gourmet food halls. It is executing this decline strategy.
Answer: What is Modernize / Alter?
How did Nike turn the NBA’s $5,000 per-game fine for the black-and-red shoes into a marketing success?
Answer: What is: They paid the fine for Jordan and used the "banned shoe" controversy as a massive advertisement campaign.
Explain the specific difference between Brand Preference (Stage 4) and Brand Insistence (Stage 5).
Answer: What is: Preference means choosing the brand if available but accepting a substitute; Insistence means accepting NO substitutes.
This landmark California legislation allowed college athletes to profit off corporate endorsements and sponsorships.
Answer: What is the Fair Pay to Play Act (or NIL / Name, Image, Likeness)?
🌟 DAILY DOUBLE 🌟: Give one real-world product example of Price Skimming mentioned in class, and explain the main business risk of using this strategy.
Answer: What is flat-screen TVs ($1,000+ initially); the main risk is that high profit margins attract rapid competition.
Transferring product risk to another company while earning ongoing royalty fees is known as this decline strategy.
Answer: What is Sell / License?
What groundbreaking contract clause did Deloris Jordan demand during the final phone call with Nike that changed sports marketing history?
What is a percentage royalty / revenue-share on every Air Jordan shoe sold?