Sports Products
Branding & Licensing
Entertainment Products
Packaging
Product Development
100
A sports consumer includes...
Who is everyone that plays, watches, buys items related to sports? 
100
Nike's brand symbol 
What is "Swoosh" 
100
Type of business in which shut down due to onDemand, now online streaming companies
What is movie rental businesses (or at discretion of teacher)? 
100
Informative part of the package that displays calories, serving size, daily percentages, etc. 
What is Nutrition Label? 
100
The final step in product development. The product is finally on the market. 
What is commercialization? 
200
Goods that are received by the ultimate consumer. 
What is a consumer good?
200
A device that legally declares ownership.
What is a trademark? 
200
Sounds trademarked by companies. 
What are sound-marks?
200
The function of packaging to prevent the product from harm 
What is protection of product? (or at discretion of teacher)
200
Step of Product Development includes putting the product in a focus group
What is Screening & Evaluation?
300
A product in which you can touch, feel, and manipulate. 
What is tangible? 
300
The value of a brand beyond its functional benefits
What is brand equity? 
300
CDs are in this part of the Product Life Cycle. 
What is maturity? 
300
Packaging is...

What is Containers and wrapping materials used to protect, contain, identify, promote and facilitate the use of the product.

300
The SWOT stands for these terms. 
What is Strength, Weaknesses, Opportunities, and Threats? 
400
Market segmentation based on location of consumers. 
What are geographics?
400
Two forms of licensing
What are sponsorships & endorsements
400

Movies/entertainment products that don’t need extra promotion because their quality stands on it’s own. 

What are Evergreens?
400
Ways packages make products easier to use. 
What is, easier to carry, easier to poor, easier to hold (or at discretion of teacher)? 
400

Companies use this step of product development before they officially put the product on the market. This is the step companies take before they would go on Shark Tank for example. 

What is Test marketing? 
500
The unique characteristics of a product that make it stand out compared to it's competitors
What is point of difference? 
500

The company or individual granting the license for a fee in this legally binding contract. 

What is a licensor? 
500
Musesums, Theaters, Zoos are examples of this type of entertainment service. 
What is Edutainment? 
500
Goal of packaging (multiple answer). 

What is Promote a company and its image

Give an old product a new image

Preserve the product for a time period

Help customers use products better

Introduce new uses for old products

Reduce costs, increase sales and profits

500
The steps of product development in chronological order. 

What is SWOT Analysis, Idea Generation, Screening & Evaluation, Business Analysis , Development, Test Marketing, Commercialization?

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