Sponsorship
Sponsorship can be an effective marketing tool because it allows companies to reach consumers who are participating in something they enjoy and is part of their _________________.
Lifestyle
This is the biggest disadvantage of Publicity
It cannot be controlled by the organization, athlete or entertainer
The 3 risk treatment options are:
1. Eliminate the risk
2. Retain the risk
3. ?
Transfer the risk through insurance
Refers to the overall impression made on the sports or entertainment consumer.
Fan experience
Ambush Marketing IS a very effective marketing tool. True or False
True
These promotional activities at venues (stadiums, ballparks, arenas) will allow a company to connect with the audience of the event.
On-site promotions
Refers to the relationship between an organization and the media
Media relations
According to the video, you should focus on the safety and protection of this group of people BEFORE the safety and protection of your patrons/customers
Employees and staff
This can have a direct impact on the cost of tickets
Supply and demand
This is where the fan experience begins
When they begin thinking about buying a ticket
provides a sponsor the unique opportunity to be the only company sponsoring in a particular product category.
Exclusivity
Refers to headlines or other content posted online or on social media. These headlines are often manipulated to draw consumer attention.
Clickbait
Risk management practices can help prevent injuries from occurring and reduce this
Lawsuits
These are often an instant recipe for boosting attendance.
Rivalry games
This the top fan complaint about parking at sporting events is
The time it takes to exit after the event
a measure of how much money is earned relative to the amount of money spent on an investment
ROI-Return on Investment
This is an association established by an organization, athlete or celebrity to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature
Foundation
Having this risk management processes in place can guarantee the safety of your patrons and customers
No such thing-you can never GUARANTEE the safety of your patrons and customers
This is important in the creation of an effective ticket advertising strategy
Market research
This type of public information about a team, athlete, entertainer is free.
Publicity
Companies typically use sponsorship as a vehicle to increase this
Fan loyalty
Activities that promote the image and communications an organization has with its employees, customers and public
Public relations
1. Identify the risk 2. decide how bad the risk is (evaluate)
3. If it's bad enough- do something about it.
The 3 concepts of risk management
In-stadium museums and art galleries, party suites and members-only restaurant are examples of
Stadium amenities
The use of Facebook, Twitter, Instagram and other social media platforms to communicate various ticket sales promotions to fans.
Social Selling