Marketing
What are the 4 P's of marketing
Product
Price
Promotion
Place
During this era sports was mainly consumed through radio and newpaper
Monopoly Era
The name of the first social networking site to get over 1 million users
My Space
A ______ is a news story written by an organization to promote a product, organization or person
Press Release
What are three most common risks for a business
Economic
Natural
Human
What does AIDA stand for
Attention
Interest
Desire
Action
Using the framework for sports marketing which "P" has to do with responding to customers
Positioning, Platform, Promotion, Profits, People
Platform
How many teams were in the NBA in 1946
11 (all in the east)
For these types of relationships each sale is consider a separate exchange with no interest in maintaining an ongoing relationship
Transactional
This type of insurance provide coverage when a participant could win a promotional contest
Prize Indemnity
What stage in the product life cycle should a product start to break even
Growth
Fill in the blanks
Older generations ______ sports younger generations want/need their sports consumption to be ______
Watched
Interactive
One of the first sporting events to charge admission
Baseball Game (1858)
When sales people memorize and deliver a sale pitch verbatim they are using what strategy
Script Based Selling
What are three ways you gain experience to help you get a job in SEM
1. Education
2. Internship
3. Volunteerism
4. Work Experience - in other fields
When a product is sold at a loss, with the hope of getting people to purchase other products in the store
Loss Leader
Give three way technology has changed the sports industry (based on the article)
Digital and Social Media
Buying Tickets
Equipment and Experience
This showed made the saying "Thrill of Victory Agony of Defeat" to become popular
ABC Wide World of Sports
This type of sponsorship can be called a testimonial
Endorsement
What are three ways business can transfer risk
1. Purchase insurance against risk
2. Use warranties
3. Type of business ownership
Name 4 of the core standards of marketing
Distribution Marketing Information
Pricing Product/Service Management
Promotion Selling
Name 3 consumer driven factors that have lead to growth of the sports industry (there are 4)
Emphasis on leisure activities
Introduction of New Sports
Increased Interest in Women's Sports
Increased Interest in Personal Fitness
This school was one of the first Superbrands to emerge (had a national following, not just regional)
Notre Dame - Fighting Irish
What are the steps to advertising
1. Set a measurable goal 2. Develop the budget
3. Create a theme 4. Choose a media
5. Create the message 6. Develop a schedule
7. Measure the effectiveness
4 of the 5 tips to help you get a job in Sports and Entertainment Marketing
1. Find the area that interests you
2. Follow a franchise you admire
3. Network
4. Pursue an internship
5. Explore further education and training