Online Advertising Terms I
embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website
banner ads
when you exit a website a related website opens – can be very annoying
Exit pops
companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer
Sponsorships
the use of wireless network & cell phone as a means of marketing communication
Mobile Marketing
web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response
QR Codes
smaller banner ad normally used to advertise programs used in creating the site
buttons
includes animation or video and have more complex user interaction – Example: ads change when you move your curser over it – a movie sample with streaming video
Rich media ads
ads from companies that may say “brought to you by”
Sponsored search results
exchange of short text messages between fixed line or mobile phones
SMS (short messaging service)
recommendation of services like restaurants, retailers, events, etc. in an area
Location Based Services
ads that display in a new browser window either in the front or behind the current browser window
Pop-up front/under ads
advertising using text based hyper links – All website text is written in HTML language
Text ads
collection of direct links to predefined web pages stored in your web browser – called favorites in Internet Explorer
Bookmarks/favorites
send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message.
MMS (multimedia messaging services
groups of pages on the www. devoted to one or several topics
Websites
adding interactive elements to standard HTML sites
Flash ads
video games containing advertisements
Advergames
assists in providing information or a roadmap to the web
Guides
What does SMS stand for
Short messaging services
games on the move – using smart phone games as promotional tools –
Mobile advergaming
move across a screen or floats above the content
Floating ads
these are still evolving and have not been that successful – can be used to market a virtual store
Vitual worlds
embedded in or the entire email is an advertisement
Email based ads
What does MMS stand for
multimedia messaging services
allows a business to send a text message offer with a traceable unique URL linked to a digital coupon. This is the most successful mobile advertising strategy.
Mobile redemption