3.01
The specific combination,
or blend, of marketing communications channels that a business uses to send its messages
to customers
Promotional Mix
Gatorade, Pepsi, Visa, Nike and Microsoft
Fox News
Toyota, Charles Schwab, Capital One, Bank of America, Ally Bank,Progressive, Liberty Mutual, GEICO, State Farm, Farmers Insurance
Any paid form of nonpersonal presentation of ideas, images, goods, or services.
Advertising
AT&T, Capital One, and Coca-Cola
NCAA
CNN News
T Mobiles, Progressive, Liberty Mutual, TD Ameritrade, Geico, Wayfair, Amazon, Carvana, Nutrisystem
Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases
Sales Promotion
Ally, Microsoft, Skims and Nike
WNBA
Not paid for by the company/individual who benefits or is harmed by it
Publicity
Judi Health, Feastables, and Truist
Charlotte Hornets
Determines client needs
and wants
Planned, personalized communication
Influences purchase decisions
Enhances future business opportunities
Personal Selling
Lenovo, Citizens Bank and Nucor
Carolina Hurricane