Famous faces
This basketball legend became the face of Nike’s Air Jordan brand, revolutionizing athlete endorsements.
Who is Michael Jordan?
This professional sports league has the highest average player salary in the world.
The NBA
I’m the sprinting legend from Jamaica who set world records in the 100m and 200m — and celebrated with a lightning bolt pose.
Usain Bolt.
This three-word Nike slogan debuted in 1988 and became one of the most famous advertising taglines in history
Just Do It.
This annual American football event is as famous for its commercials and halftime show as it is for the game itself.
The Super Bowl.
This soccer superstar signed a lifetime deal with Adidas and has one of the most followed Instagram accounts in the world.
Who is Lionel Messi?
This rule limits how much teams can spend on player salaries to maintain competitive balance.
Salary cap
I led the U.S. women’s soccer team to multiple World Cup wins, stood up for equal pay, and have purple hair to prove it.
Megan Rapinoe.
This 2010 campaign by Adidas featured stars like Lionel Messi and Snoop Dogg reimagining a classic movie scene from Star Wars to promote the World Cup.
Adidas' "Star Wars Cantina" World Cup campaign.
This global sporting event lights a torch and features opening ceremonies that are often massive marketing spectacles.
The Olympic Games.
Known for her powerful serves and multiple Grand Slam wins, this tennis icon has been a brand ambassador for Nike, Gatorade, and Beats by Dre.
Who is Serena Williams?
As of the 2023 season, this was the minimum salary for players in the NFL.
$750,000.
I’m a golf superstar who won The Masters at age 21 and helped bring golf into the mainstream.
Tiger Woods.
This beverage brand’s "Be Like Mike" campaign, launched in 1991, used a catchy jingle to link itself with Michael Jordan.
Gatorade.
This tournament’s final match consistently draws over a billion viewers worldwide and fuels massive campaigns from brands like Coca-Cola and Adidas.
FIFA World Cup.
This NFL quarterback became a marketing phenomenon with State Farm commercials and a signature discount double check move.
Who is Aaron Rodgers?
In the NBA, teams that spend over the soft cap must pay this penalty.
Luxury tax.
I’m an MMA fighter known for my trash talk, whiskey brand, and becoming the UFC’s biggest pay-per-view draw.
Conor McGregor.
In 2018, Nike sparked controversy and praise by featuring this former NFL quarterback in a campaign with the tagline "Believe in something, even if it means sacrificing everything."
Colin Kaepernick.
This tennis major uses purple and green branding and strict sponsor rules, making it a premium activation space for upscale brands.
Wimbledon
This boxing champion and promoter turned his name into a global brand, even slapping it on a wildly popular grill.
Who is George Foreman?
This major European sports league operates without a salary cap, allowing massive payrolls.
UEFA Champions League.
I’m a trailblazing WNBA player, Olympic gold medalist, and advocate for social justice — and I married an NBA star too.
Breanna Stewart.
This 2012 Olympic campaign by Procter & Gamble emotionally connected with audiences by highlighting the unsung heroes behind every athlete.
"Thank You, Mom."
This annual multi-day event in Las Vegas is a marketing goldmine for brands like UFC and Monster Energy, blending fight cards with fan expos and sponsorship deals.
UFC International Fight Week.