1.09 Category
1.10
More 1.10 & 1.11
1.12.1.13 &1.14
1.14
100
Which of the following is a trend in the sport/event industry: A. Premium seating options are yielding less revenue for sport/event facilities than other types of seating. B. Relationship marketing is becoming less important to sport/event organizations as technology evolves. C. Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships. D. Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
What is D. Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
100
Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report? A. Analysis B. Introduction C. Summary D. Appendix
What is D. Appendix
100
**Daily Double** An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of A. scientific data. B. computer software. C. informal outlines. D. handmade graphics.
What is B. computer software.
100
Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its NCCTE.9_12.ME.MH32.1.12 RBT: A. sponsorship objectives. B. manufacturing methods. C. financial policies. D. quantity standards.
What is A. sponsorship objectives.
100
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as NCCTE.9_12.ME.MH32.1.14 RBT: A. exploitation. B. relationship marketing. C. exclusivity. D. value in kind (VIK).
What is D. value in kind (VIK).
200
One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are A. sales policies. B. pricing strategies. C. advertising methods. D. revenue sources.
What is D. revenue sources.
200
An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation A. relatively simple. B. technically oriented. C. free from detail. D. on a complex level.
What is A. relatively simple.
200
Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n) A. franchise arrangement. B. sponsorship. C. affiliation. D. licensing agreement.
What is: B. sponsorship.
200
Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race: NCCTE.9_12.ME.MH32.1.12 RBT: A. Nonprofit organizations B. Related businesses C. Athletic competitors D. Charitable organizations
What is B. Related businesses
200
Bank of America is the only bank affiliated with your sport/event organization. This benefit is called NCCTE.9_12.ME.MH32.1.14 RBT: A. value in kind (VIK). B. exclusivity. C. "ownership." D. presenting sponsorship.
What is B. exclusivity.
300
The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to A. appeal to low-income individuals. B. encourage sedentary lifestyles. C. comply with local regulations. D. attract more fans.
What is D. attract more fans.
300
One of the main portions of a marketing report describes the research methods and the A. industry review standards. B. data collection procedures. C. technical terminology. D. consulting expenses.
What is B. data collection procedures.
300
**Triple** Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she include in her report to management? A. Information that is relevant to the marketing decisions that management must make B. All the information collected so management can decide what is important C. Information that applies only to people not currently part of the target market D. Information that applies only to the company's current target market
What is A. Information that is relevant to the marketing decisions that management must make
300
Why should sport/event marketers develop proof-of-performance packages for sponsors? NCCTE.9_12.ME.MH32.1.13 RBT: A. To provide information about the facility B. To explain the type of sport/event C. To list the important participants D. To help sponsors justify the investment
What is D. To help sponsors justify the investment
300
Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show "The Taco Bell Pregame Report." This benefit is called NCCTE.9_12.ME.MH32.1.14 RBT: A. sales and sampling opportunities. B. "ownership." C. exclusivity. D. fund-raising opportunities
What is B. "ownership.
400
What part of a marketing-research report would be mentioned only briefly in an oral presentation? A. Research methods B. Relevant information C. Pertinent data D. Research findings
What is A. Research methods
400
Which of the following is a characteristic of an effective marketing report: A. Explains role of executive management B. Contains names of contributing editors C. Provides industry review information D. Answers specific research questions
What is D. Answers specific research questions
400
What type of sponsorship objective involves bartering for goods and services? NCCTE.9_12.ME.MH32.1.11 RBT: A. Cost avoidance B. Revenue generation C. Activation D. Promotion
What is A. Cost avoidance
400
To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing NCCTE.9_12.ME.MH32.1.14 RBT: A. relationship marketing. B. sales and sampling opportunities. C. exclusivity. D. public relations.
What is D. public relations.
400
**Daily Double** A salesperson says to a potential client, "The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities." What is the salesperson doing in this situation? NCCTE.9_12.ME.MH32.1.14 RBT: A. Addressing objections B. Describing amenities C. Determining needs D. Reaching closure
What is B. Describing amenities
500
**Daily Double** The main portion of a marketing report that explains the research findings should include A. summaries and recommendations. B. technical appendixes and indexes. C. data-collection procedures. D. supporting tables and graphs.
What is D. supporting tables and graphs.
500
**Daily Double* When writing marketing reports, researchers should make sure that they include a section about A. populations. B. qualifications. C. regulations. D. limitations.
What is D. limitations.
500
Which of the following is the first step in a sponsorship presentation: NCCTE.9_12.ME.MH32.1.14 RBT: A. Create interest in your organization or event. B. Give event details. C. Create interest in the sponsorship opportunity. D. Explain how the prospective sponsor can get involve
What is A. Create interest in your organization or event.
500
**Daily Double** One reason it is important to sell the venue is because the venue is part of the NCCTE.9_12.ME.MH32.1.14 RBT: A. market. B. facility. C. location. D. product.
What is D. product.
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