ANALYTICS
ToFu, MoFu, and BoFu
What is Top of the Funnel, Middle of the Funnel, and Bottom of the funnel?
The process that involves gathering information from web pages
What is Crawling?
the number of searches for a particular keyword in a given period
What is Search Volume
Specific, Measurable, Achievable, Relevant, and Time-Bound
What is a SMART goal
PPC
What is Pay-Per-Click?
This report allows you to see the performance of different traffic sources/mediums
What is the Traffic Acquisition Report?
where the gathered information is organized and stored in the search engine's database
What is Indexing?
This match type allows your ads to be shown for a wide range of searches related to your chosen keywords
What is Broad Match?
fictional or semi-fictional characters that are used to describe and evoke a particular type of customer
What is a customer persona?
CPC
What is Cost-Per-Click?
This report lets you monitor activity on your website or app as it happens
What is the Real-Time Report?
This browser saves none of your browsing history, cookies and site data, or information entered in forms
What is Incognito?
This match type allows you to exclude certain keywords from your ad campaigns
What is Negative Match?
find and analyze search terms that users enter into search engines when looking for products, services, or general information
What is keyword Research?
CTR
What is Click-Through-Rate?
a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing
What is Google Analytics?
When another website mentions and points their readers to your content, you gain one of these
What is a backlink?
A marketing tactic that allows you to serve ads to target audiences that have previously visited a website
What is Remarketing?
a meticulous strategy that dives deep into the operations of your prime competitors
What is a Competitive Analysis?
SERP
What is a Search Engine Results Page?
The 4 Stages of the Funnel
What are Awareness, Consideration, Conversion, and Retention?
Content that is similar or exact copies of content on other websites
What is duplicate content?
Google's rating of the quality and relevance of both your keywords and PPC ads
What is Quality Score?
the specific group of consumers most likely to want your product or service
What is Target Audience?
CTA
What is Call-To-Action?