A
Using sports to market products
What is sports marketing
The creation and exchange of satisfying exchange relationships
What is Marketing
What a business offers to customers to satisfy needs. This includes good and services.
What is Product
Amount customers pay for products.
What is Price.
What is entertainment
Influencing how people choose to spend their time and money on entertainment
What is entertainment marketing
What is Promotion
Determining the best way to get a company's products or services to customers
What is Channel Management OR Distribution
What a business offers to satisfy customer needs
Any direct and personal communication with customers to assess and satisfy their needs
What is Selling
Describes how a business blends the four marketing elements of a product, distribution, price, and promotion
What is Marketing Mix (4 P's)
Foundation for the work that marketing professionals do
What is Core Standards of Marketing
Involves the locations and methods used to make products available to customers.
What is Distribution (place).
A company must budget for its own marketing activities and for providing customers with assistance in paying for the companies products and services. Sources include investors and sponsors
What is Financing
The amount of money individuals have available to spend after paying for the necessities of life and other fixes expenses.
Examples: house and car payments
What is Discretionary Income.
Which core marketing standard is it? The NCAA releasing a new commercial about athletes.
What is Promotion
Designing, developing, maintaining, improving, and acquiring products or services to meet customer needs
What is Product/Service Managment
Process of establishing and communicating to customers the value or cost of goods and services
What is Pricing
An individual or corporate accountability to fulfill their civic duty and take actions that will benefit society.
What is Social Responsibility
What is Marketing Information Management
Which core standard of marketing? Stanley deciding not to sell at Scheels and only at Target as a distribution channel.
Which core marketing standard? Nike bringing back the Cortez (first ever Nike running shoe 1972).
What is Product/Service Management.
Which core marketing standard? A lululemon employee helping you find the right outfit
What is Selling
What core marketing standard? The KC Chiefs researched that people could not afford season tickets, so they decided to offer mini packages instead
What is Marketing Information Management
Which core standard of marketing? Nike Dunks are priced around $150 for customers to purchase
What is Pricing.