3.01
What is are the Pros of Mass Marketing?
-Reach a broad audience
-Consistent Message
What is Product Promotion?
Designed to sell a specific product or service.
What moves across the screen or floats above content?
Floating ads
What are the 4 Market Segments?
Demographic, Geographic, Psychographic, & Behavioral.
What are the 3 Types of Publication Media?
Newspapers, Magazines, & Journals
What are video games containing advertisements called?
Advergames
What is Behavioral Segmentation?
Divides consumers into groups according to their response to a product.
What is Publication Media?
written form of communication
What is Mobile Marketing?
the use of wireless network & cell phone as a means of marketing communication
What is a Target Market?
The group of consumers who shares common needs and wants.
What are the 3 Types of Broadcast Media?
Radio, Television, & Satellite Radio
What is a smaller banner ad normally used to advertise programs used in creating the site?
Buttons
What is Geographic Segmentation?
Marketing is based on where a person lives.
What are the types of Out Home Media?
Signs, Billboards, Public Transit, etc.
What is a web-based software solution to create interactive marketing and promotional campaigns through generation of quick response codes to engage with customers with smartphones in real-time?
QR Codes