3.01 (Marketing)
What are the 4 types of market segments?
Demographic, Geographic, Psychographic, and Behavioral
Endorsement is a type of advertising. True or False?
True.
Online advertising is used as a form of promotion. True or False?
True
Segmenting the market based on personal characteristics such as age, gender, income, ethnic background, education, and occupation is what type of segmentation?
Demographic
A small local store will segment to the surrounding area like a town, while big companies like Nike market internationally.
Geographic Segmentation
The group of consumers that a company desires to have as customers is called the ________ ________
Target Market
What type of social media apps tend to advertise the most?
TikTok, Instagram, Facebook, SnapChat, Twitter, etc...
What is a common device used for mobile marketing?
A phone.
The group of potential consumers who share common needs and wants is called a ______.
Market
People are interested in professional football.
Psychographic Segmentation
What is the purpose of mass marketing?
To reach a larger audience and not a small one in specific.
What does R.I.P stand for?
Remind, Inform, and Persuade
What are advergames?
Video games containing advertisements.
What is institutional promotion?
Selling a reputation or image of the company.
Kellogg's company supports and brings awareness to breast cancer campaigns.
Institutional Promotion
Why is market segmentation important?
It allows businesses to focus on smaller groups with similar characteristics, rather than one large group with different preferences.
What is the difference between institutional promotion and product promotion?
Institutional promotion is designed to sell the reputation and image of the company or organization. Product promotion is designed to sell a specific product or service.
Banner ads, pop-up ads, flash ads, rich media ads, are what types of advertising?
Online Advertising
What are rich media ads?
Animations or videos that have advanced elements for consumers to interact with the context.
Ads change when you move your cursor over it- a movie sample with streaming video.
Rich Media Ads
What is the difference between mass marketing and market segmentation?
Mass Marketing is a single marketing plan used to reach all consumers. Market segmentation is dividing the entire market into smaller groups of people who share common characteristics.
What is the difference between media and advertising?
Media is the form of communication (Ex: TV, Radio). Advertising is any paid form of non-personal communication, has an identified sponsor, and is used for the purpose of R.I.P.
What is the purpose of search engines?
To provide an international source of information in an organized, systematic manner.
Define direct-mail advertising.
Advertising that is distributed directly to the potential consumer through the mail.
Personalized letters, postcards, coupon mailers, company newsletters, etc.
Direct-Mail Advertising