Vocab
The level of familiarity and recognition that consumers have with a particular brand.
Brand awareness
Branding aims to establish a significant and _______ in the market
Differentiated Presence
Actions that a business needs to take with an established brand to accomplish its goals.
Branding Strategies
What are some Team-related factors that contribute
impact brand equity of a sport/event
-Star athletes
–Popular and successful coaches
–Performance – short or long term
What High School did I intern at in College?
Nation Ford High School
The extent of consumer commitment and attachment to a particular brand.
Brand Loyalty
Branding attracts and retains _________
customer loyalty
Allows one company to use another’s brand name, brand mark, or trade character for a fee.
Brand Licensing
This factor/influence can hold a low, middle, or high area, this affects how much the consumer spends
Price
What was my original major at York Tech?
Rad Tech
The tendency of consumers to choose a specific brand over other available options in a product category.
Brand preference
Branding will encourage customers to pay a _______ for goods and services
Higher Price
The way that consumers see the brand as compared to competitive brands.
Brand positioning
What Organization-related factors influence a Sport Event
–Tradition, reputation & strength of schedule
–Scandals – recent or past
–Public Relations – responsiveness & type
What was my original major at Winthrop?
Health Care Management
The ability of consumers to identify and associate a brand with its specific name, logo, symbol, or other visual or auditory cues.
Brand recognition
Branding simplifies the ability to _________ from a wide range of competing products
Distinguish Products
In which an existing brand name is used for a new or improved product line.
EX: Cheerios cereal, for example, is a brand that has successfully extended its brand to include similar products.
Brand extension
Win, losses, tradition are an example of which factor that influence brand image?
Performance
What brand of camera have I used for my own photography?
Sony, Nikon, Pentax
Represents the highest level of brand loyalty and consumer preference.
Brand Insistence
Branding allows ______ of the brand to new products including licensed products
Transfer
When two brands join forces to increase brand recognition, customer loyalty, and sales for the brands involved.
Co-Branding
Market-related over time factors that contribute
impact brand equity include what?
–Population & economic changes – up or down
–Fan loyalty due to athletes, coaches and/or performance
What constant injury/injuries did I face when running Track & XC
Right Hip Issues (Strains/Pulls, Dislocation, Growth Plate Displacement, Etc.)