Which of the follwoing is an example of a licensed product:
100
Argumentative
Customers who seem to disagree, question, or look for error in almost everything and everybody are ______ customers.
100
performance, coachs, and star athletes
Team related factors that affect brand equity include:
100
read the order back to the customer.
When taking in coming telephone order, an effective way to make sure the order is correct is to:
100
include in a sponsership proposal
Information about sponsership, cost, marketing opportunities, and audience demographics are examples of information:
200
Sports media
A baseball game broadcast on the radio is an example of:
200
Slow/methodical
"I think I'll wait until Saturday to buy this DVD," is a statement that best characeterizes the _______ customer.
200
Increased job creation and more consumer spending
When a professional football expansiion team is established in a community, the economic impact might result in:
200
Lose customers
Businesses whoes employees regulary make mistakes while taking telephone orders are likley to:
200
partnership
the relaionship between a sponser and a sport entity is often described as a:
300
Mascot and team size
Which of the following are the most important considerations when designing a basketball teams logo?
300
suspicious
"I'd like to have that in writing before I give you my money," best describes the ________ customer.
300
Inconsistent
Your high school basketball team went to the state championship game last year, but didnt even make the play offs this year. This is an example of an _______ sport event product.
300
obtaining customers name
What is often one of the first steps in processing an incoming telephone order?
300
Merchandising
Which of the following marketing activites invloves responsibility for a sport organizations licensing activites:
400
Discourage counterfeiting activites
When creating tickets for a sport/event, organizations often embedspecial watermarks into the ticket design to:
400
Domineering/Superior
Making the customer feel important and in charge is a good way to handle which type of difficult customer?
400
Redesign logos
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
400
Write down the information
When a telephone customers order includes detailed information concerning the order, the salesperson should:
400
Media relations
Which of the following marketing activites involves writing press releases and organizing news conferences for a sport organization:
500
Exclusive
If coca-cola is the soft drink sponser of your favorite team, Coca Cola is considered an ________ sponser.
500
solutions available within the busisness policies.
The action taken by the salesperson in handling customer complaints should be based on the:
500
Government census
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary sourse to obtain current demographic information about the location?
500
Buying commerical time on television
You are marketing the premiere of a new Lexus model, which will be revealed at the car show in Detroit. You're in charge of advertising. Which of the following would be your responsibility:
500
In a proactive and systematic
To learn about its target market needs and wants a professional soccer league should obtain information from its fans