which statement regarding dirct mail marketing campaigns is true
what is include call to action
100
which of the following types of sport/event buisness would be most likely to place a banner advertisement on a ski resort web site
What is snowboard retailer
100
one advantage of using email marketing is that it is?
What is cost effective
100
one reason it is important for proffessional sport/event organization to develop advance ticket sales plans is because the generated revenue helps organization to?
What is cover pre-event expense
100
one feature of sports event such as basketball games is tha they are
What is unpredictable
200
which of the following is a characteristic of most online banner advertisement
what is interactive
200
the part of print advertisement that is noticed first by readers
What is an illustration
200
what do proffessional sports team design for use during games that often become promotional because fans take them them home?
What is programs
200
one reason sports organizations have media visit the site in advance is to ?
What is publicize he preparations
200
the basic elements of a print advertisements are the
What is headline illustration, copy and id
300
what is an example of of online advertising
What is sponsoring a website
300
when arm and hammer advertises that its baking soda gets rid of odors in refrigerators its ad copy is pointing out the product's?
What is uses?
300
an important factor in determining rates for outdoor advertising is its?
What is visibility?
300
in precall planning the sales person focuses on learning more about the
What is customer
300
which is an example of online advertising?
What is sponsoring a website
400
a tire produce is most likely to advertise
What is auto racing enthusiast
400
repeated exposure to the largest most diverse population of people is a benefit of _____ advertising
What is out of home?
400
what information should a buisness obtain to get its news release
What is media relations
400
when customizing a presentation the sales person determines a prospect's needs by devloping a
What is customer profile
400
whcih pricing strategy sets prices lower than competition?
What is penetration
500
Sport/event industries often use the electronic media to?
What is motivate costumers to buy
500
a vital promotional technique for entertainment marketin is the use of ?
What is trailers?
500
sport event organizations develop and generate newsletters to?
What is communicate with public
500
which of the following is most likely to be visble to search engine spiders
What is html text
500
the cost to buisnessof radio spots will vary with the