Vocab
A function of business designed to establish and maintain positive relationships between the business and its various publics, or fan bases
Public Relations
These Publics:
Attend sports and events
Follow athletes or celebrities
Support is driven by: Tradition, Attitude, Performance
Spectators
Name some tools can be used to reach and influence each public:
Newsletters
• Employee participation in charitable/
educational programs
• Story ideas provided to media
• Public service announcements (PSAs)
• Television/Radio shows
• Foundation/Scholarship funding
• Unique events for special-interest groups
• Clinics/Workshops
• Audio-visual presentations
• Fan clubs
• Social media sites
• Website news center
• Open houses or facility tours
• Sales promotion tie-ins
• Autograph/Picture sessions
• Speaking engagements
• News releases
• Press kits
• Press parties
• Exclusive interviews
• Press conferences
• Support of charitable
events/causes
What are the basics of a event/information checklist
What High School did I intern at in College
Nation Ford
Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization benefiting from or harmed by it
Publicity
These publics
Become sponsors and can be affected by the team or event’s performance
The Business Community
Many businesses’ images and goals are based upon the
organization’s mission statement. By focusing on the mission statement, you can work to make sure there are no inconsistencies this is an example of
Consistent reinforcement
This is a Prediction created by organizers to predict how many people may come
Read the Event Organizer's Trafffic Predictions
What brand camera have I used for my photography
Sony, Nikon, Pentax
Individuals employed in local/area organizations
Business community
This public
Support sports/events through tax revenue
Are affected economically by sport/event success
Develop a sense of pride and identification
The Local Community/Citizens
Involves reaching out to each of your organization’s fan bases. It involves seeking input,
listening actively, and expressing empathy.
Two-Way communication
You may want to carry extra inventory for display purposes. Customers may be more likely to buy if your booth does not seem empty. This is an example of
Inventory for Apperance
What was my original major at Winthrop
Health Care Management
A public relations strategy that involves a proactive response to unfavorable publicity messages to neutralize or reverse its effects
Counteractive
This Public
Benefits and hurts sport/event organization’s image, depending on coverage
Must be treated well by sport/event organization
The Media
Means that you don’t sit back and wait for things to happen. You take initiative to inform your publics about interesting, newsworthy events and charitable acts as well as to clarify your position when something unfavorable happens.
Proactive
Name some things to do as a POST-EVENT FOLLOW UP
What was my original Major at York Tech
Rad Tech
Positive feelings toward an individual or business; an advantage that an individual or business acquires beyond the value of the goods and services provided
Goodwill
This public
Spread publicity by word of mouth
Employee behavior influences overall publicity
Athletes are also employees
Employees
To minimize unfavorable publicity, you need to plan for such unfortunate incidents
Counteractivity
True or False there is specific software to help organize events
True
What injury did I constantly deal with during Track & XC
Hip issues (Pulls/Strains, Dislocations, Growth Plate displacement, Etc.)