What is describes the actual part of a product or service and describes how a product or servie will directly offer a user a solution (What's in it for me?)
100
Camera on your phone.
What is feature?
100
The process of selling over the phone.
What is telemarketing?
100
Providing financial or other support to a sport/event in exchange for recognition.
What is sponsorship?
100
Faithfulness of consumers to a brand. (2 words brand ______)
What is brand loyalty?
200
Personal Selling.
What is any form of direct contact between a salesperson and a customer?
200
4G connectivity on your phone
What is benefit?
200
The relationship between a sponsor and sport entity is often described as a ________.
What is partnership?
200
Exclusivity in Sponsorships -- Define and example.
What is when a business purchases the rights to be the only one of its kind to sponsor a sport entity (usually through a formal contract). Example: If Coke sponsors and event then Pepsi will not be there.
200
4 parts of a SWOT analysis.
What are strengths, weaknesses, opportunities and threats. (Remember internal is within the company and external is outside the company)
300
A group of consumers that a company desires to have as customers.
What is target market?
300
Weight of a golf club.
What is feature? (golf club benefits would be control or low score)
300
3 sources of feature/benefit information for consumers.
What are Consumer Reports, company websites, Angie's List, blogs, Government websites and social media (Twitter, Facebook)?
300
3 types of logos.
What are 1. brand mark symbol 2. word mark 3. combination mark
300
3 reasons (areas) for customer complaints.
What are products, personnel (people) and business (policies/procedures)?
400
Licensor and Licensee.
What are holds the rights to the name, logo or trademark (licensor) and the company paying for the use of the name, logo or trademark (licensee)?
400
Better health when you go to the gym and attend some classes there.
What is benefit?
400
3 costs associated with customer complaints.
What are loss of sales, damaged image, additional paperwork (record-keeping); markdowns on returned goods and increased interest payments.
400
We have talked about 3 types of events in SEMI -- name them.
What are Corporate (trade show and conferences), Private (weddings and reunions) and Public (concerts and games).
400
3 Considerations for creating a logo.
What are brand image, simple, readability, unique, attracts attention or need to trademark.
500
Product Separatability and Perishability.
What is a product's ability to be considered apart from its provider and a product's ability to withstand being stored. (i.e. Fruit)
500
Victoria Beckham Edition
What is benefit? (unique style)
500
Procedure for designing a logo (6 steps).
What are 1) Know your company 2) Research competitor's logos 3) Reference successful logo designs 4) Design logo 5) Reflection and receive feedback 6) Reveal Logo
500
6 steps for processing a telephone order.
What are 1. Identify company, your name and offering help when answer the phone 2. Obtain customer information 3. Process the customer's sales order 4. Obtain payment information 5. Repeat the order back to the customer 6. THANK the customer for their business.
500
List and define 3 Types of desicion-making.
What are extensive (conduct research before you buy), limited (bought before but not regularly) and routine (frequent purchases like groceries)?