Marketing Basics
What is sports marketing?
Promoting sports teams, events, and products to attract fans
What is a target market?
A specific group of customers
Name the 4 P’s
Product, Price, Place, Promotion
What is promotion?
Communication to inform, persuade, remind
What is sponsorship?
Business partnership for exposure & benefits
What is the main goal of marketing in sports?
To attract fans and generate revenue
What is marketing research?
Collecting and analyzing data about customers
What is “product” in sports?
The game + experience
Name one type of promotion
Advertising, sales promotion, PR, etc.
What do sponsors gain?
Visibility, sales, brand connection
Difference between marketing and operations?
Marketing brings fans, operations runs the event
Give one example of primary research
Surveys, interviews, focus groups
What is dynamic pricing?
Prices change based on demand
What is sales promotion?
Short-term incentives like giveaways
What is sponsorship inventory?
Assets teams sell to brands
What is fan retention?
Keeping fans coming back
What is demographic segmentation?
Age, gender, income, etc.
Give one pricing strategy
Premium, discount, bundle, etc.
What is the goal of promotion?
Create demand and drive action
What is activation?
How the sponsor engages fans (contests, events)
Why is emotional connection important in sports marketing?
Builds loyalty and long-term fan support
Why is a specific target market better than “everyone”?
More effective marketing, higher sales
Why does pricing affect attendance?
Too high = fewer fans, too low = less revenue
Why doesn’t advertising alone guarantee attendance?
Needs targeting, experience, and engagement
What do sponsors care about most?
Audience fit, engagement, ROI