Working Consumers
Who wrote the article 'Working Consumers: The next step in marketing theory?'?
Bernard Cova and Daniele Dalli
In the article ‘Putting Consumers to Work’ (Zwick, Bonus & Darmody, 2008), the authors speak about companies in a ‘McDonaldizing’ world, what do they mean by using this term?
The authors explain McDonald’s restaurants turn customers into waiters and cleaning personnel. A McDonaldizing world implies the process in which companies appropriate themselves for a customer's work.
According to Giesler and Veresiu (2014), what are the different components of the P.A.C.T routine?
Personalization, Authorization, Capabilization and Transformation
What safety-minded European automaker pioneered side airbags in the 1990’s?
Volvo
What is the company called that is most associated with Sweden?
IKEA
According to the authors Cova and Dalli (2009), what is their answer to who is actually responsible for value creation?
It is the (working) consumer who is responsible for market value creation.
How do Zwick, Bonsu & Darmody (2008) define co-creation from a Marxist perspective?
Co-creation signifies the exploitation of consumers even if co-productive activities are engaged in voluntarily and, at times, with a significant degree of enjoyment.
Explain the process of capabilization
The creation of an infrastructure of products and services that support the individual’s active self-management
What pop group has its name comprised of the first letters of the first names of its members?
ABBA
What are the colors of the flag of Scania (Skåne)?
Red and Yellow
What is the key difference between consumers that take on a producing role and traditional producers (companies) according to Cova and Dalli (2009)?
Traditional producers (companies) get paid for their work.
According to Kotler, how is customer satisfaction achieved? (Zwick, Bonsu & Darmody, 2008)
By channeling all efforts of the firm into identifying and meeting customer needs in specific times and spaces.
What are the four responsible consumer subjects that are part of the main findings of Giesler and Veresiu’s (2014) article that characterize the World Economic Forum’s activities between 2004-2012?
The bottom-of-the-pyramid (BoP) consumer, the green consumer, the health-conscious consumer and the financially literate consumer
What was the first soft drink to be consumed in outer space?
Coca-Cola
What day of the week is Midsummer celebrated?
Friday
What are the authors (Cova and Dalli, 2009) answer to how value is created, communicated, and transferred to the market?
Consumers, communities and economic agents (companies) interact to transfer value to the market. The actual moment in which the transfer is completed lies in the transfer of value from the primary to the secondary sociality.
What is considered the expropriation of surplus value from consumer labor? (Zwick, Bonsu & Darmody, 2008)
Enlisting unpaid customers to co-produce the products and services, which are converted to money in the market often by selling to the same people whose labor helped to produce them.
What is the difference between the liberal view versus the social-protectionist perspective of the free market?
The liberal view celebrates the free market as a liberating force that fosters good moral conduct & individual responsibility. The social-protectionist perspective sees the unregulated market as a dangerous force that undermines any sense of participation and favors the welfare state.
What soft drink used the ad slogan "Obey your thirst" for almost two decades?
Sprite
What are the names of the Swedish King Carl XVI Gustav’s children?
Victoria, Carl-Philip, Madeleine
What does the notion of appropriation mean in relation to consumer experience (Cova & Dalli, 2009)?
Consumers strive to become the main builders and co-creators of the consumption experience by engaging imaginatively, creatively, and constructively with the world around them, thereby transforming and personalizing the experience.
According to Zwick, Bonsu & Darmody (2008), what is considered to be the “Consumer Proletariat” in this article?
Consumer proletariat is the natural state of alienation and defiance that fuels a constant desire to create oppositional forms of consumption relative to the aesthetic and functional norms of standardized and mass-marketed symbols of consumer culture.
What is the suggested new focus for future research on the topic of creating the responsible consumer? (Giesler & Veresiu, 2014)
To shift analytical focus from asking how cultural value systems structure consumers’ identities and experiences to asking how family, religion, ethnicity, activism, and other institutions are rearticulated as market consumption systems.
What company’s tea shipment was destroyed during the Boston Tea Party in 1773?
East India Company
How many times has Sweden won the Eurovision Song Contest?
6 times
(ABBA, Herreys, Carola Häggkvist, Charlotte Nilsson, Loreen, Måns Zelmerlöw)