Consumer Buying Behavior
What is the first stage in the consumer decision making process?
What is need recognition?
Term for product reviews, recommendations that influencers customers a lot
What is social proof?
This type of influencer has fewer than 1,000 followers and is known for high engagement
What is a nano-influencer?
The ultimate goal is to drive profitable customer action by providing value without overtly promoting a product or service
What is content marketing?
This global beverage company consistently wins in brand preference, even when blind taste tests show that people prefer its competitor’s product.
What is Coca-Cola?
Consumers often compare different brands and options in this stage of the buying process
What is evaluation of alternatives?
Type of purchase consumers are making more due to social media?
What are impulsive purchases?
This influencer type is ideal for broad brand awareness but has lower engagement rates
What is a mega- influencer?
This is a beverage brand successfully branded itself by using content marketing to challenge traditional dairy consumption and promote oat milk.
What is Oatly?
This color symbolizes Trust, Reliability, Calmness in color psychology
What is Blue?
What category are these influences in consumer buying behavior?
Gender, Age, Marital Status, Beliefs
How did Ryan Air engage with customers to effect their buying journey?
What are funny, relatable tiktoks interacting with customers, and dueting customers videos?
This type of influencer has between 1,000 and 100,000 followers and is cost-effective for niche campaigns.
What is a micro-influencer?
This content marketing tool includes Short-form and long-form videos, live streams, and explainer videos used to capture attention and increase retention.
What is video content?
This furniture retailer uses a maze-like store layout to guide customers through pre-designed paths, increasing impulse purchases.
What is IKEA?
What type of buyer is motivated by logic and information?
What is an analytical buyer?
The platform that is the most popular for UK consumers to look at for inspiration and purchase through
What is instagram?
This influencer type is perceived as an opinion leader in their niche.
What is a micro-influencer?
This content marketing tool involves creating visually appealing graphics that simplify complex information and improve shareability across social media and blogs.
What are infographics?
This brand uses neuromarketing applications by using word like “Only 2 left in stock” or “Limited Time Offer”
What is Amazon or Booking.com?
The actions taken both on and offline by consumers before buying a product or a service
What is consumer buying behavior?
How does Airbnb utilize social media to influence customers?
What is user-generated content and visually engaging instagram posts?
This is a limitation of nano-influencers despite their high engagement
What is limited reach or smaller audience size?
This content marketing tool helps businesses nurture leads and retain customers by sending personalized updates, promotions, and valuable content directly to their inbox.
What are newsletters?
This neuromarketing application explains why too many choices can overwhelm consumers, leading to lower sales and decision fatigue.
What is choice overload (or decision paralysis)?