A
Who developed Semiotic theory?
Roland Barthes
Define Semiotics
The study of the social production of meaning from sign systems; the analysis of anything that can stand for something else.
Words are what kind of special sign?
Symbols
Ambiguous words can lead to what?
Misunderstanding
Define Signifier
The physical form of the sign as we perceive it through our senses; an image.
I.A Richards said that meanings don’t reside in words, they reside in what?
People
In what decade was this theory created?
1960s
What are two examples of nonverbal symbols that have meaning?
Wink or wave
Who coined the term semiology and advocated its study
Swiss linguist Ferdinand de Saussure
Who is considered a semiotician?
Everyone
Define Sign
The inseparable combination of the signifier and the signified.
______ as the process of sharing meaning through what signs?
Communication
Define Myth
The connotative meaning that signs carry wherever they go, myth makes what is cultural seem natural.
Meanings of symbols can change between ____ and across _____
People, Time
The yellow ribbon originally represented what?
Support and acceptance
These are signs that have multiple meanings and can easily be misunderstood
Polysemic Linguistic Signs
Semiotics is the study of what?
Signs
Provide an example of an ambiguous word that can have multiple meanings
Intimacy
Define Ideology
Knowledge presented as common sense or natural, especially when its social construction is ignored or suppressed
Denotative sign system
A descriptive sign without ideological content.