Fundamentals
This term refers to the process of optimizing a website to rank higher in search engine results
What is Search Engine Optimization (SEO)?
The term for words and phrases users type into search engines to find relevant content.
What are keywords?
This code helps search engines understand the hierarchy of headings on a webpage.
What is an H1 tag?
This SEO practice involves obtaining links from other websites to boost a site's authority.
What is link building?
This strategy involves delivering content or advertisements to users based on their geographic location, helping businesses reach specific audiences effectively.
What is geo-targeting?
These short text snippets summarize a page's content and appear in search engine results.
What are meta descriptions?
Longer search queries, typically those containing more than three words to make them more specific, such as "buy" or "near me."
What are long-tail keywords?
This file tells search engines which pages on a website to crawl or ignore.
What is robots.txt?
When a website links back to your content, it’s known as this.
What is a backlink?
This term refers to optimizing a business for location-based searches, often including "near me" searches.
What is local SEO?
These elements are crucial for SEO and include keywords in titles, descriptions, and URL slugs.
What are on-page SEO factors?
Google penalizes websites that overuse keywords in an unnatural way, a practice known as this.
What is keyword stuffing?
This protocol ensures a secure connection between a user's browser and a website.
What is HTTPS?
This SEO strategy involves promoting content on social media to generate backlinks and traffic.
What is social SEO?
Consistency across these three elements—name, address, and phone number—is critical for local SEO.
What is NAP consistency?
The process by which search engines discover your web pages.
What is crawling?
This type of optimization focuses on creating valuable and relevant information for users.
What is content marketing?
This XML document lists the URLs on a website and helps search engines crawl them efficiently.
What is a sitemap?
This online platform allows users to leave reviews and ratings for local businesses, impacting local SEO.
What is Google My Business?
This SEO technique involves creating business listings on directories like Yelp, TripAdvisor, and Yellow Pages.
What are local citations?
The short text description added to an image in HTML to provide a text alternative when the image cannot be displayed.
What is an alt tag?
This technique involves using different but related terms throughout content to avoid keyword stuffing.
What is latent semantic indexing (LSI)?
This refers to improving a website’s load time to increase user experience and search engine rankings.
What is page speed optimization?
This type of link occurs when a site links to another without the “nofollow” attribute.
What is a dofollow link?
User-generated content that signals credibility, relevance, and trust to search engines like Google.
What are customer reviews?