____ is the process of improving the performance, experience, and authority of your website so it can gain better visibility in search engines like Google. The process of growing a websites organic search traffic
SEO (Search Engine Optimization)
____ are words and phrases that users type into search engines to find information on a particular topic.
Keywords
The first step to creating SEO-friendly content is figuring out the search intent for that keyword. What is search intent?
Search intent is the underlying reason why someone searched for a given keyword.
Google can figure out whether or not your site is satisfying search intent.
At Zest, what platform do we use for keyword research?
Semrush
SEO is about ranking higher in
1. Organic (unpaid) search results
_____ is the process of finding what queries people search in Google. And identifying the ones you want to rank for.
Keyword Research
___ refers to the overall experience of a person exploring your website.
User Experience (UX)
UX has a direct and indirect impact on SEO.
UX can directly impact your SEO, as a bad UX can mean that Google’s users spend less time on your site. And leave quickly without completing any desired action.
This suggests your site may not be worthy of the first page of search results.
The opposite is also true: A site with a solid UX suggests that you’re making searchers happy.
UX can indirectly affect SEO because a great UX shows others that your site is a helpful resource, leading to more backlinks coming your way.
Keyword rankings indicate whether your SEO strategy is paying off. You want to rank in position ____ (or as close to it as possible). That way, more people should see and click your result.
One
There are billions of searches on google everyday. Do more desktop users click on organic or paid results?
Organic- 45.1% of desktop users click on an organic result. (Typically, the higher you rank, the more clicks you get.) By comparison, only 1.8% of desktop users click a paid result. Even though ads are usually at the top of the page.
The higher the search volume, the more potential traffic you can get. But higher-volume keywords tend to be more competitive. Is it better to
a. Get a high ranking for a low-volume keyword
b. Get a low ranking for a high-volume keyword
a because most people click on a top result.
What is internal linking?
Linking between pages on your site.
This helps search engines understand your sites structure and encourages users to navigate between pages
___ refers to the number of visitors to your site from unpaid search engine results.
Organic Search Traffic
If your organic traffic numbers are going up, that’s a good indicator that your content resonates with people, your keywords aren’t too competitive, and the links you’re building are working. If your traffic numbers are trending down, your site may be running into technical SEO issues or targeting overly competitive keywords.
SERP stands for?
Search Engine Results Page
When choosing keywords for your site (or a specific page), ____ is the most important thing.
Relevancy
What is a back link?
A backlink is one website giving a link “back” to your website—essentially giving you a vote of confidence and supporting you. As long as the site linking back to yours is a trustworthy and relevant site, that link can help you rank higher on Google.
What is the difference between a visitor and a unique visitor?
A unique visitor is the number of unduplicated visitors to your site over a certain amount of time
____ of users do not go past the first page of Google’s search results
75%
____ that have a relevant keyword in them have a 45% higher click-through rate
URLs
___ are page summaries that can display under the page title on SERPs.
These are excellent opportunities to encourage users to click on your listing over your competitors’ listings.
Meta Descriptions, a compelling description can positively impact CTR (click-through rate), which is crucial.
The ___(a)___ rate is the percentage of sessions (website visits) that:
On the other hand, the __(b)__ rate is the percentage of disengaged sessions.
A high __(b)__ rate can indicate that your content isn’t well-aligned with users’ search queries. You may have to do further keyword research or streamline your content to serve your site visitors better.
a) engagement
b) bounce