Definitions
Define SEO
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
True or False: SEO targets paid traffic
False: SEO traffics unpaid traffic
List 3 search engines
google, yahoo, and bing
Define Keywords
is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
True or False: SEO helps businesses understand what people are searching online, the words they are using, and the content they are consuming.
True
Black hat SEO
Define White hat SEO
refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service.
False there are only 2
What should you advoid while using SEO list 4 examples.
Automatically generated content, Participating in link schemes (trying to get clicks for $), having web pages with very little content on it, and having web pages with very little content on it.
Define Black hat SEO
refers to a set of practices that are used to increases a site or page rank in search engines through means that violate the search engines' terms of service.
True or False: SEO has 50x's traffic opportunity than Paid Per Click marketing on both mobile and desktops.
False: SEO has 20x’s traffic opportunity than Paid Per Click marketing on both mobile and desktops.
Where to apply SEO
The key is to not overdo SEO’s and shove a lot of keywords onto your pages.
Define Search engines.
A web search engine or internet search engine is a software system that is designed to carry out web searches
True or False: Make your websites primarily for search engines, not users.
False: Make your websites primarily for users, not search engines.
list 4 things to advoid with SEO
Automatically generated content, hidden text and hidden links