Structured Data
What is Schema.org mainly used for?
Displaying content in rich formats - aka SERP features or Rich Snippets
True or False: The Site Audit bot can crawl pages that render through JavaScript
True
Which form of Mobile Optimization is ideal?
a. Separate URLs
b. Dynamic Serving
c. Responsive Design
c. Responsive Design
Name 1 way duplicate content can affect your SEO
1. Hurt your rankings, because having multiple versions of the same content can make it difficult for Google to identify the original, or the one that best fit’s the user’s search query.
2. Distribute link equity unevenly, weakening the PageRank of each version.
3. Waste your Crawl Budget. What’s the point of having Google waste its crawl on multiple versions of the same content?
True or False: HTTPS is not a Google ranking factor
When talking about structured data markup, what's another name for "verticals"
Concepts! (i.e. Product pages, Reviews, Articles, Courses, etc.)
What features of a webpage is HTML used for?
HTML (Hypertext Markup Language) provides the content on your page - All the text on any webpage you visit is provided by HTML
What does AMP stand for?
Accelerate Mobile Pages
(uses a simplified version of HTML, CSS & JavaScript, caching for quicker load times)
What is Canonicalization?
Google describes canonicalization as "the process of selecting the representative (canonical) URL of a piece of content
Does HTTPS (SSL & TLS) use Symmetric or Asymmetric encryption?
Asymmetric
Which of the following does Google recommend for most websites?
a. Schema.org Microdata
b. Schema.org JSON-LD
c. Schema.org RDFa
d. Schema.org HTML
What features of a webpage is CSS used for?
CSS (Cascading Style Sheets) provides the style of your page. It can resize images, add color to fonts and other visual elements, and generally make everything more visually appealing.
What is Google Lighthouse used for?
Improving your website's speed, performance, and overall experience
When would be an appropriate time to use a 302 redirect?
When you want to send users to a new site or page for a short period of time. (i.e. when you're redesigning or updating your website)
Which offers greater security on your site? Asymmetric or Symmetric encryption?
What does Google's "Rich Results Test tool" help with?
Tells whether or not schema.org structured data is working correctly
(if the page was crawled successfully, which verticals it detected, if the page is validated for being rewarded with any SERP features that correspond to those verticals)
What features of a webpage is JavaScript used for?
JavaScript provides interactivity. It allows things like dropdown menus and scrollable widgets to work when clicked on by the user. Without Javascript, websites would be a lot more static and boring. And the internet overall would be a lot less dynamic and interactive
What is "Field data" in PageSpeed Insights?
Historical report about how a particular URL has performed (actual anonymized performance data)
What is HREFLANG used for?
To specify language & geographical targeting of a webpage
Name 1 thing the Site Audit HTTPS Thematic Report can show us
Users can see:
If their TLS or SSL certificate is up to date
Whether they're registered correctly
If their website contains any pages, links, or elements such as images or videos they forgot to encrypt with HTTPS
Name 2 Structured Data Verticals (or Structured Data Items) that our Site Audit tool can check for.
Article, Book, Breadcrumb, Carousel, Course, Dataset, Employer Aggregate Rating, Event, Fact Check, FAQ, How-to, Job posting, Local Business, Logo, Q&A, Recipe, Review snippet, Sitelinks, Site names, Video
What does CSR stand for?
a. Cascading Style Retention
b. Canonical-Server Rendering
c. Client-Side Rendering
d. Client-Search Rendering
c. Client-Side Rendering
What is "Lab data" in PageSpeed Insights?
Based on a simulated load of a page on a single device and fixed set of network conditions
What are URL parameters used for?
URL Parameters (also known as query strings or URL query parameters) are elements inserted into your URLs to help you filter and organize content, or implement tracking on your website.
Which is more secure? A TLS or SSL certificate?
Transport Layer Security (TLS) is the upgraded version of SSL (Secure Socket Layer) that fixes existing SSL vulnerabilities.