Processes
What is the format used to list keywords for Design in Initial Opts?
keyword city state (comma)
I make up 7 percent of Google's organic ranking factors and am something that is very dependent on the client themselves.
Google Reviews
What is the optimum number of characters in a meta description?
156 characters
This is where to go when you need Google to crawl a site ASAP.
Google's Search Console
What is churn?
The rate at which customers stop subscribing to a service (percentage)
On which type of site do we currently perform SEO reviews for?
Migration & Design sites
What metric describes the percentage of site visitors that leave after viewing only 1 page?
Bounce Rate
I impact a site's likelihood to appear in Google Images
Alt Tags
I can show you better insights into conversion and user behavior, outside of TSI's reporting.
GMB Insights
What is included in a Package 9?
TRICK QUESTION - It is no longer a package option at TSI
What is Turnaround Time (as pertaining to us)?
The time it takes an In Progress Tracker to be passed along to Content after we receive it from OBS
According to research, how many reviews does a business need to have before potential customers trust the rating is accurate?
40+ Reviews
Who would you expect to see rankings for first?
a) a plumber in Raleigh, NC
b) a plumber in Los Angeles, CA
a) a plumber in Raleigh, NC
What tool do we most commonly use to determine if an onboarding site has any pre-existing rankings?
SEM Rush
What is TSI's record number of sites set live in a month?
1,000 (April 2019)
What 3 things are always expected to be included in strategy notes?
- keyword choice explanation
- keyword data
- population size
What does 'SSL' stand for?
Secure Sockets Layer
I typically include the client's business name, location & keywords. What am I?
Title Tag
This is a Google Adwords Express product where client's pay per lead instead of per click.
Local Service Ads
What is the 1 word we cannot use as a page name due to our CMS?
Maintenance
If we are writing 5 pages of content, how many keywords should be specified to use on the homepage?
6 Total (2 for the Homepage, 1 from each of the internal pages)
Roughly how much of our site's organic rankings do we have direct control of?
a) 56%
b) 43%
c) 48%
b) 43%
If you want a page to pass value through its links, but stay out of the search engines’ indices, which of the following tags should you place in the header?
NOINDEX, FOLLOW
Name 5 of the 16 Google Feature Cards in SERP
1. Knowledge Card
2. Knowledge Graph
3. Images
4. Video
5. Top Stories
6. People Also Ask
7. Carousel Results
8. Local Pack
9. Featured Snippet
10. Site Links
11. Twitter
12. Shopping Results
13. Reviews
14. Top Ads
15. Bottom Ads
16. AMP
What is TSI's revenue expected to reach in the next few years?
$100 million