Fundamentals
What does SEO stand for?
Search Engine Optimization.
What are SMART objectives?
Specific, Measurable, Achievable, Relevant and Timed
What is Keyword research?
Keyword research is the process of finding words used in search engines.
What is Organic Search?
Organic search is the search results that are not influenced by paid advertising.
What does SERP stand for?
Search Engine Results Page.
What is the difference between search engine optimization and search engine marketing?
Search engine optimization is free, Search engine marketing is paid.
Why should SEO objectives be unique?
To ensure a successful and high ranking on search engines.
Whats more important when brainstorming, quantity or quality?
Quantity.
What is a Flat Page Structure?
A Flat Page Structure means that the pages of a site are only a few links away from each other.
What can increase SERP rankings?
Position of the website, SEO performance and Click through rate.
What is a keyword, with regards to SEO?
A keyword is a word that a user enters into a search engine to accomplish a task?
How can you increase the online visibility of your website by using SEO?
Creation of content, establishing specific goals, and applying successful keyword research.
What is the goal of Keyword Research?
To optimize content, to increase rank in search engines, and to make it easier for users to find your webpage.
What is 0n-Page Optimization
What are the technical causes of SEO failure?
Website Design, User Interface, and Website Speed.
What is off-page optimization?
The process of enhancing a websites search engine rankings.
What should you measure when it comes to setting SEO objectives?
Keywords, Website Traffic, Market Share and Brand/Product Awareness.
What is a Long-Tail Keyword?
A keyword that consists of 3 or more words.
What is Technical SEO?
The process that organisations take to ensure that a website meets the technical requirements of search engines.
What is Direct Traffic?
Direct Traffic is traffic gained from people who type in the website's URL to get access to it.
What is a search engine algorithm?
Search engine algorithms are computer programs that help the searcher get the best results possible.
Why are SEO objectives important?
They encourage buy-ins, they help formulate a strategy and they ensure goals are met.
Why is Targeted Traffic important for Keyword Research?
Targeted Traffic is important because it helps attract visitors who are interested in your content.
What is PageRank used for?
PageRank is an algorithm used by google to rank websites in order of importance.
Why is it important to measure SEO performance?
It is important to measure SEO performance to understand if your keywords, traffic, and conversions are working effectively and to understand what needs to be changed.