Algorithms 101
Starting in early 2018, this set of algorithm updates is focused on benefiting under-rewarded pages.
What is Core Algorithm Update
Inserting this in tags and content can improve ranking signals.
What is a Keyword
The process of Google and other search engines including a URL in their search results.
What is Indexation
Rather than creating content for search engines, this new update recommends creating ______-_______ content.
What is people-first content
This feature in SEMrush allows you to perform keyword research.
What is Keyword Magic
The part of the algorithm uses machine learning to help better understand search queries.
What is RankBrain
This is the single-most important ranking signal.
What is a Title Tag
This is used as a suggestion... indicating to Google and other search engines which is the preferred version of a page to use for indexation.
What is a Canonical Tag
Google Prompt: Does your content demonstrate ____________ or depth of knowledge?
This BrightEdge feature allows you to review historical data for a domain.
What is Datacube
This update in 2011 is an effort by Google to combat content farming by assigning pages a quality classification.
What is the Panda Update
This tactic can be implemented on 1 page in an effort to help rankings for another page.
What is Internal Linking
These are used to identify a duplicate page in another language.
What is href lang
Google Prompt: Are you using extensive _________ to produce content on many topics?
What is automation
This tool allows you to overwrite the robots.txt file in a crawl without having to verify ownership of the website.
What is Screaming Frog
Known as Google's largest update, this algorithm adjustment was a total rewrite specifically aimed to make the algorithm more precise and fast.
What is the Hummingbird Update
This ranking signal can also help the visually impaired.
What is Alt Text/Attributes
This mechanism is used to prevent Google from indexing a page.
What is a no index tag
Google Prompt: Are you mainly __________ what other have to say without adding any __________?
What is summarizing and value
This feature on multiple platforms allows you to analyze all event traffic on a server.
What is Log File Analyzer
Released in 2012, this algorithm update was focused on combatting webspam in the form of shady linkbuilding practices.
What is the Penguin Update
A search engine’s attempt to generate the most accurate SERP results possible by understanding based on searcher intent, query context, and the relationship between words.
What is Semantic Search
Daily Double: This mechanism is used to prevent Google from crawling a page.
What is a robots.txt disallow directive or a nofollow attribute.
Google Prompt: Does your content leave readers feeling like they need to __________ again for more ________?
What is search and information
This feature in SEMrush allows you to get notified if your name or website is mentioned on the web.
What is Brand Monitoring